How Ridestore scaled smarter with Dema
Case: Ridestore
Ridestore
Ridestore puts their energy into perfecting ski apparel, driven by feedback from their customers on the slopes. But building advanced e-commerce analytics? That's where Dema comes in.
This case study explores how our partnership delivers game-changing insights, empowering Ridestore to scale and innovate effortlessly.
Lower CAC
-10%
Gross Margin 3 Growth
+17%
Bottom Line Growth
+30%
The Objective
Ridestore wanted to scale their ecommerce operations with increasing profitability and agility. With their diverse customer base and seasonal demand spikes, they faced several key challenges:
Inventory Prediction
Difficulty predicting inventory needs leading to overstock or stockouts
Marketing ROI
Inefficient marketing spend without clear ROI tracking
Real-time Visibility
Limited visibility into real-time sales trends for fast decision-making
The Solution
By integrating Dema, Ridestore gained a unified platform to make data-driven decisions.
AI-Driven Inventory Predictions
Precise demand forecasting to optimize stock levels.
Avoided overstock and stockouts, saving costs and ensuring product availability. This also advanced their sustainability goals by minimizing overproduction and waste.
Result
Reduced overproduction and fewer human hours spent on manual tasks.
Precise Attribution
Marketing Efficiency Improvement
100%
Previous Spend
90%
+-10%
With Dema
Identified top-performing campaigns and reallocated budgets for maximum impact.
By shifting to epROAS-driven marketing strategies, Ridestore cut marketing costs by double digits while exceeding sales expectations. This approach allowed the team to allocate budgets more efficiently, driving higher profits with less spend.
Result
10% reduction in marketing spend while achieving +6% increase in sales vs. expectations.
Real-Time Dashboards
Gross Margin 3 Growth
100%
Before Dema
117%
With Dema
Full visibility into sales, inventory, and marketing data.
Enabled faster decision-making with a unified view of all key metrics. The team could now act confidently with real-time insights.
Result
10% lower customer acquisition costs (CAC) and +17% growth in net gross margin 3.
"Our collaboration has been nothing short of a revolution. Dema's solution is now the beating heart of our operation and we'll keep evolving and growing together."
Elin Glommen
CEO
Ridestore
The Results
Through our partnership, Ridestore achieved quantifiable results across marketing, operations, and sustainability.
Marketing Spend
10% reduction while exceeding sales targets
Customer Acquisition
10% lower CAC through smarter targeting
Sales Performance
+6% increase vs. expectations
Profitability
+17% growth in net gross margin 3
Sustainability
Reduced overproduction with precise demand predictions
Smarter marketing, stronger returns. By aligning business growth with operational efficiency, Ridestore not only improved their bottom line by 30% but also advanced their sustainability goals—a win for the business and the planet.
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