Understand how to measure
This is some crazy measurement stuff we have going on at Dema. Get started today or never. This will change your life.


Trusted by brands worldwide
Trusted by brands worldwide
Build a winning marketing measurement plan to improve your ROI and achieve your business goals. Learn how to measure your marketing effectiveness.
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Decide faster with real-time clarity
Nothing gets missed. Everything’s connected.
Track every key metric—sales, profit, marketing performance, inventory, and more—in one powerful view. Dema’s live dashboards update in real time and include AI-powered predictions, so you not only see what’s happening, but also what’s coming next.
Forecast what matters most
Sales, inventory, profit, customer behavior—predicted, not guessed
Identify exactly where to prioritize resources by accurately forecasting sales, profits, and customer behavior to maximize profitability.
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Unlock hidden marketing potential
Incrementality testing
Every campaign hides untapped potential—Dema’s geo-based incrementality testing shows which tactics truly drive incremental sales, profits, and new customers, so you stop guessing and start scaling what actually works.
Best for
Cutting wasted spend, understanding true ROAS, optimizing campaign impact.

Spend where it matters most
Profit MMM
Reallocate with confidence—Dema’s profit-first MMM uses your real business data to model diminishing returns, simulate future scenarios, and pinpoint the marketing mix that maximizes your bottom line.
Built to
Hit profit targets, plan smarter budgets, and grow where margins allow.
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