Glossary

Cost-Per-Click (CPC)

CPC (Cost-Per-Click) is the price you pay for each click on your ad. It's different from Cost Per Visit, which calculates the cost based on how many people actually visited your site after clicking the ad. So, even if someone clicks your ad but doesn't reach your site, you still pay in the CPC model.

CPC (Cost-Per-Click) is a straightforward concept. It should not be confused with Cost Per Visit, which is similar in nature. The actual click determines the cost for ad platforms when using the "CPC" model. On the other hand, Cost Per Visit is a metric you calculate based on the charges you incurred and the number of actual visits you received. It's important to note that some users may click on the ad but never reach the intended page for various reasons.

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