Glossary

Cost-Per-Mille CPM

CPM, or Cost-Per-Mille, refers to the cost an advertiser pays for one thousand views or impressions of an advertisement. This term is commonly used in digital advertising to measure the cost-effectiveness of a specific campaign or among multiple campaigns when it comes to awareness and brand-building. To determine if your CPM is good, compare and see if it is below industry averages.

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