Advanced Marketing Measurement with Tri-Max
Delivering data driven insights to optimise performance across every channel.
Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
Integrated Measurement Approaches
A single marketing measurement approach is no longer sufficient to capture the full scope of campaign performance. Dema.ai's triangulation platform combines multiple techniques, including MMM, incrementality testing, and multi-touch attribution, to provide actionable insights that drive higher ROI.
Media Mix Modeling (MMM)
Measure the impact of your marketing spend across multiple channels by linking media exposure to sales performance.
Optimise your media strategy and understand long term trends to scale your budget with confidence.
Incrementality Testing
Instead of guessing, incrementality testing reveals the real contribution of each channel.
Incrementality testing allows you to quantify the true lift of each channel
provides, helping you optimise your strategy.
You can assess when and where to test, ensuring every experiment delivers actionable, cost-effective insights.
Multi Touch Attribution
Track every interaction along the customer journey and capture all touchpoints to reveal the true impact of your media campaigns.
This complete view allows you to allocate resources efficiently and improve your overall marketing performance.
Book a live demo of Triangulation (Tri-Max)
Experience how Triangulation works in real time, with your challenges in mind. Whether you're exploring MMM for the first time or evolving a mature media strategy, our strategists are here to show you what’s possible.
Integrate Segmentation for Full Visibility
Triangulation’s segmentation capabilities go beyond products to include customers, helping define which audiences are worth targeting.
By leveraging data instead of assumptions, you can identify high-value customer segments without the guesswork, allowing you to focus efforts on the segments that truly matter.
How Villoid scaled smarter with Dema
Villoid gained profitable growth by gaining better insights into product performance, marketing impact, and profitability.
"Our collaboration has been nothing short of a revolution. Dema’s solution is now the beating heart of our operation and we‘ll keep evolving and growing together.”
Elin Glommen, CEO
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