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How Leading Brands Use Dema to Scale Profitably with Marketing Mix Modeling, Incrementality, and Smarter Inventory Planning
How DEMA AI Delivers True Incrementality
DEMA AI uses advanced marketing mix modelling (MMM) powered by machine learning to isolate the causal impact of each channel on revenue. Instead of relying on last-click or biased attribution, it analyzes historical data, controls for external variables (like seasonality and promos), and quantifies the incremental lift of every marketing dollar spent.
This means you can:
- See which channels actually drive net-new customers
- Cut spend on low-impact campaigns that only harvest existing intent
- Reallocate budget in real time for maximum ROI
Optimizing Marketing Spend for True Incrementality
Brands like Acne Studios and Asket understand that marketing decisions should not be based on last-click attribution or platform-reported metrics.
They use Dema’s AI-driven Marketing Mix Modeling to:
→ Predict the impact of every marketing dollar across all channels
→ See the diminishing returns of ad spend in real time
→ Optimize budgets based on long-term profitability, not just short-term sales spikes
Brands like Acne Studios and Asket understand that marketing decisions should not be based on last-click attribution or platform-reported metrics.
They use Dema’s AI-driven Marketing Mix Modeling to:
→ Predict the impact of every marketing dollar across all channels
→ See the diminishing returns of ad spend in real time
→ Optimize budgets based on long-term profitability, not just short-term sales spikes
Join the Dema Decoded Community and gain access to:
→ Exclusive case studies from leading eCommerce brands → Proven strategies for optimizing marketing spend and profitability → Early access to the latest MMM, attribution, and inventory intelligence tools
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