Analytics and measurement built for modern commerce.
Whether you're unifying data across online and offline channels, or finally measuring true incrementality, DEMA helps you move faster and grow smarter.
Commerce analytics suite
FoundationFrom
€2,500
/month
The Core plan brings together all your essential commerce data into a single, real-time dashboard. Designed for e-commerce brands, omnichannel retailers, and performance teams who want daily clarity without complexity.
What's included:
Real-time commerce performance dashboard
Unified reporting across Meta, Google, TikTok, Klaviyo, Shopify
Product, variant, and collection-level performance tracking
AOV, CVR, bounce rate and revenue insights
Marketing spend and CAC across channels
Unified measurement
Add-onFrom
+€1,500
/month
This all-in-one measurement solution combines the strengths of Attribution, Marketing Mix Modelling, and Incrementality Testing into a single, intelligent framework.
What's included:
Full integration of MMM, MTA, and Incrementality Testing
Real-time performance across e-commerce and media platforms
Consistent cross-channel attribution balancing short and long term outcomes
Incrementality testing with lift tests, holdouts & geo experiments
Scenario modelling & budget planning (e.g. media spend shifts)
Omnichannel analytics module - add-on
Add-onFrom
+€500
/month
Connects online and offline performance, helping retailers tie digital spend to in-store sales and vice versa.
What's included:
Integration with POS systems (e.g. Shopify POS, Lightspeed, Sitoo)
Cross-channel customer journey tracking (store visits → online purchase and vice versa)
Store-by-store performance dashboards
Offline sales attribution for digital campaigns
Custom location tags and geo-based segmentation
Trusted by brands worldwide
Trusted by brands worldwide
Every plan includes
Every plan gives you access to the full Dema experience, built for teams that want clarity, speed, and scale from the very start. From your first day on the platform, you’ll have the tools and insights needed to make smarter decisions, accelerate workflows, and confidently grow your business. Dema is designed to adapt to your evolving needs, providing a foundation that scales with your team while helping you unlock measurable value at every stage.
Slack and email support from our analyst team
Secure, enterprise-grade data pipeline
Real-time dashboards across every key performance metric
Native integrations with Shopify, Centra, or other Order Management Systems
Unlimited team access with custom roles
Direct access to DEMA’s growth strategists for onboarding and best-practice sessions
Data exports and scheduled reporting to suit your workflow
Trusted by mid market & enterprise brands
30+
Average increase marketing efficiency
20%
Backed by years of combined experience
100's
“After starting using dema, we have grown our bottom line with 30%."
Johan Andersson
CFO, Ridestore
"By using Dema, we can optimize for profitable growth in realtime."
Sebastian Öhrn
Founder, Myrqvist
"It gives me everything I need on a daily basis to make the right decisions. It's amazing."
Sanna Westerberg
CMO, Aim'n
FAQ