Flexible pricing for your needs
Whether you’re unifying data across channels or measuring true incrementality, Dema helps you move faster and grow smarter.
Commerce analytics suite
FoundationAll your essential commerce data in a single, real-time dashboard. For e-commerce brands, omnichannel retailers, and performance teams.
Get started- Real-time commerce performance dashboard
- Unified reporting across marketing and e-commerce data
- Product, variant, and collection-level tracking
- AOV, CVR, bounce rate and revenue insights
- Marketing spend and CAC across channels
- 15,000 AI credits included monthly
Unified measurement
Add-onPopularAttribution, Marketing Mix Modelling, and Incrementality Testing in a single, intelligent framework.
Get started- Full integration of MMM, MTA, and Incrementality Testing
- Incrementality testing with lift tests, holdouts & geo experiments
- Scenario modelling & budget planning
Omnichannel analytics
Add-onConnects online and offline performance, tying digital spend to in-store sales and vice versa.
Get started- Integration with POS systems (Shopify POS, Lightspeed, Sitoo)
- Cross-channel customer journey tracking
- Store-by-store performance dashboards
- Offline sales attribution for digital campaigns
- Custom location tags and geo-based segmentation
Included with all plans
Trusted by brands worldwide
Pay for what you use
Every plan includes 15,000 credits. Add more with credit packs. If you use more than your included credits, extra usage continues on-demand. Bigger packs include more credits and unlock a lower on-demand rate.
Credit packs
Monthly add-on packages. Your included plan credits are used first, then pack credits. If you go above both, usage continues on-demand at the rate shown for your largest active pack.
Credits refresh each billing cycle. Without a pack, on-demand usage is €0.0052/credit. Buying a larger pack lowers the rate for any credits used above your included credits and pack credits. You set the monthly cap.
What actions cost
| Action | Opus | Sonnet |
|---|---|---|
| Simple data question | ~100 | ~60 |
| Median data question | ~500 | ~300 |
| Deep analysis | ~800 | ~470 |
| Generate image | ~80 | ~80 |
| Generate video (8 s) | ~2,000 | ~2,000 |
| Per-prompt cap | 1,500 | 1,500 |
Always free
- Core dashboards
- Custom reports
- Data browsing & filtering
- Follow-up questions on fetched results
- Failed queries (only successful results cost credits)
Frequently asked questions
Standard plans run on annual agreements. We also offer quarterly options for teams that want to start smaller.
Every plan includes a dedicated onboarding manager who connects your data sources, configures dashboards, and trains your team. Most customers are live within two weeks.
Absolutely. Both Unified Measurement and Omnichannel are designed as add-ons you can layer in as your needs grow.
Credits are how Dema prices AI features. Every AI action — data questions, image generation, video creation — costs credits. Every plan includes 15,000 credits. Add more with credit packs.
Opus is our most capable model for deep reasoning and complex analysis. Sonnet is fast and sharp for everyday questions — and costs ~40% fewer credits. You choose per question.
Usage continues seamlessly on on-demand pricing. Your included plan credits are used first, then any credit pack credits. If you go above that, extra usage is billed on-demand at the rate unlocked by your largest active credit pack. You set a monthly spending cap. Core dashboards and reports always work regardless of credit balance.
Yes. If you operate across many markets or need dedicated support, reach out and we’ll build a plan that fits.