Scaling Smarter: How Villoid Drove +139% Profit Growth

Villoid needed a way to scale revenue while improving profitability and marketing efficiency. Their key goals:

- Get clarity on product-level performance

- Reduce guesswork in campaign planning

- Improve margins while growing top-line

By using Dema, Villoid unlocked a unified view of what drives performance and profit:

- Real-time product-level profitability tracking

- Multi-touch attribution to inform ad spend

- Smarter feed and website optimization based on what actually converts

139% growth in net gross profit 3

84% increase in net sales

29% improvement in net gross margin 3

39% increase in marketing spend—with significantly higher ROI
= Flat inventory growth, with smarter allocation
– Less time spent on manual reporting and guesswork

With Dema’s real-time profitability insights, Villoid shifted focus toward high-margin products and precision-led marketing. Instead of scaling spend blindly, the team reallocated budget based on performance—leading to more than double the profit, higher margins, and a significant lift in sales.

By reducing manual analysis and streamlining decision-making, Dema helped Villoid act faster and smarter. Flat inventory growth meant tighter control, while product and campaign decisions were guided by data—not assumptions—ensuring scalable, profitable growth across every channel.