Self-serve analytics
Retail analytics software, without the SQL
Explore any metric, any dimension, any time frame — with real-time profitability built in. No exports, no waiting for someone to build it.
100+ metrics · 40+ dimensions · Real-time data
Trusted by commercial teams at leading brands
The data explorer
One place for revenue, profit, inventory, and predictions.
Pick metrics, slice by any dimension, compare periods — and the analysis runs instantly on modeled, real-time data. No SQL, no exports.
01
Real-time profitability, down to the line item
Revenue, profit after returns and all costs, inventory, sessions, and store sales across every market, channel, and product. 100+ metrics, 40+ dimensions, all on real-time data.
Profit waterfall
Revenue to CM3 breakdown for the current period. Each row shows the contribution or cost deducted.
02
Forecasts are just metrics, not a separate tool
Order forecasts, inventory sell-through, and profit-based LTV sit alongside actuals in every report. Use them in filters, sorts, and comparisons like any other metric.
CM3 forecast
4-week forward forecast for Contribution Margin 3 based on current spend trajectory and seasonal patterns.
03
100+ metrics, all modeled and ready
Revenue, profit variants from GP1 through CM3, ROAS, CLV, sell-through, CAC, sessions. Every metric commerce teams need, already computed and available across any dimension.
Metrics
Select which metrics to include in this analysis. The agent will track and report on all selected metrics.
Available metrics
Revenue
Contribution Margin 3
ROAS
New Customer Rate
Impressions
CPA
Sessions
AOV
4 of 8 selected
04
From creative to product to profit in one place
Products, creatives, inventory, marketing spend, and profit margins stitched together with predictions. Drill into any product or ad creative and see every metric that matters: sell-through forecasts, ROAS, CPA, margin after marketing, all on real-time data.
Sharper strategic discussions
“Before, we struggled with fragmented insights from multiple tools. Now, with unified and enriched data from Dema's AI models, our strategic discussions are sharper, and our time spent on analysis is greatly reduced.”
Same data, two ways in
Build it yourself or ask the agent
The data explorer and the AI agent run on the same data model. Build your Monday morning dashboard by hand, or ask for it in plain language. Both return the same numbers.
metrics across revenue, profit, marketing, inventory, and customers, all real-time
From insight to action
Turn any analysis into action
Build rule-based product sets, sync custom labels to Google and Meta feeds, and create customer segments, all from the same data you explore.
Flag underperformers directly from a report and push exclusions to Google, Meta, and TikTok. No CSV, no platform switching.
| Product | ROAS | Margin | Stock | Status |
|---|---|---|---|---|
Linen ShortsLS-2840 | 0.8× | -2.1% | 142 | Excluded |
Canvas ToteCT-1104 | 1.1× | -0.4% | 38 | Excluded |
Sandals XLSX-0912 | 2.4× | 8.2% | 3 | Excluded |
| Product | ROAS | Margin | Stock | Status |
|---|---|---|---|---|
Linen ShortsLS-2840 | 0.8× | -2.1% | 142 | Excluded |
Canvas ToteCT-1104 | 1.1× | -0.4% | 38 | Excluded |
Sandals XLSX-0912 | 2.4× | 8.2% | 3 | Excluded |
Build segments from any dimension or filter and export to Meta, Google, or Klaviyo. Define AND/OR rules, preview match rate, activate instantly.
Custom labels and product sets sync to ad platforms automatically. Keep campaigns aligned with inventory and margin data.
| Product | ROAS | Margin | Stock | Status |
|---|---|---|---|---|
Linen ShortsLS-2840 | 0.8× | -2.1% | 142 | Excluded |
Canvas ToteCT-1104 | 1.1× | -0.4% | 38 | Excluded |
Sandals XLSX-0912 | 2.4× | 8.2% | 3 | Excluded |
| Product | ROAS | Margin | Stock | Status |
|---|---|---|---|---|
Linen ShortsLS-2840 | 0.8× | -2.1% | 142 | Excluded |
Canvas ToteCT-1104 | 1.1× | -0.4% | 38 | Excluded |
Sandals XLSX-0912 | 2.4× | 8.2% | 3 | Excluded |
Reports
Save, share, and schedule any analysis
Every analysis can become a live report: interactive, shareable, and always up to date.
Sort, filter, compare periods, and drill into any saved report. Not a static export, a live view of your data.
Send a report to anyone on your team. They see the same data, same filters, same view, always up to date.
Visuals and numbers together. See the trend and the detail without switching tabs.
Why Dema
Analytics that understands commerce.
Profit, not just revenue
Goes beyond gross margin: returns, shipping, payment fees, pick and pack, and COGS, all the way down to CM3.
Inventory meets marketing
Stock levels, sell-through forecasts, and inventory value tied to campaign data, ad spend, and channel performance.
One model for everything
The same data powers dashboards, the Agent, MMM, and Incrementality, so every number is consistent everywhere.
Getting started
Live in days, not months
Connect your data, explore in real time, and share with your team, all in the same week.
Connect your data
Plug in Shopify, ad platforms, and cost files. Dema builds the model automatically.
Explore in real time
Pick metrics, slice by any dimension, compare periods, on data that updates as orders come in.
Share with your team
Save reports, build dashboards, schedule delivery. Everyone sees the same live numbers.
Trusted by category leaders
Real teams, real numbers — from cutting acquisition costs to doubling profit to automating whole planning cycles.
“Black Friday has always been a key period for us, but this year we outperformed expectations. Dema's platform allowed us to turn data into action and maximize both revenue and profitability.”
Transforming Black Friday: How Aim'n Boosted Profitability and Margins
Robin Mostacero
CEO, Aim'n
123% Gross Profit 3
Enterprise-ready
Built for production.
Where your data is processed, how it is protected, and what an agent is allowed to change are controls you set — not defaults you inherit.
EU & US inference
Choose where your data is processed. Model inference and data pipelines run on European or US infrastructure with full residency control.
Never used to train models
Your data is never used to train models. Processing stays in your chosen region and runs in isolated, encrypted sessions.
Always the latest models
New reasoning models roll out as they ship, so your agents keep improving automatically without migration work.
Permissions and approvals
Each agent has its own scope and integrations. Actions can require a named approval before anything changes.
What you can create
Real setups, linked to how they run.
Every example below is a real prompt from the library. Open the use case behind it to see the full run — what it checks, what comes back, and where it lands.
Questions
Frequently asked questions
No. Everything is point-and-click. Pick metrics, choose dimensions, set filters, and the analysis runs instantly on modeled data.
100+ metrics across revenue, profit, marketing, inventory, customers, and sessions. 40+ dimensions including market, channel, campaign, product, category, brand, size, cohort, device, and time granularity from hour to year.
Yes. Built-in period comparison supports WoW, MoM, YoY, and fully custom date ranges. Changes are shown as absolute and percentage differences.
A report is a single saved analysis with one set of metrics, dimensions, and filters. A dashboard composes multiple reports into one screen with shared filters, designed for recurring monitoring.
Yes. Share via link, and everyone sees the same live data. No static exports. The dashboard updates in real time.
The agent and the data explorer run on the same data model. Use the explorer for hands-on control. Use the agent for plain-language questions. Both return the same numbers.
Bring one commercial job