All your commerce data. Connected to one AI Agent.
Dema unifies orders, marketing, inventory, customers, and store sales into a commerce-native data model with three products on top.
Ask about margin changes...
Trusted by leading commerce teams across Europe
“Our collaboration has been nothing short of a revolution. Dema's solution is now the beating heart of our operation and we'll keep evolving and growing together.”
Unified Measurement
Know which channels actually drive profitable growth
Marketing Mix Modeling and incrementality testing in one platform, connected to an AI agent that turns results into daily decisions. Stop guessing where to spend. Start proving it.
Marketing mix modeling
Always-on Bayesian MMM with diminishing-returns curves for every channel. Find the optimal spend allocation for profit, revenue, or new customers.
Incrementality testing
Geo-based lift tests that prove causality. Results feed back into the MMM so the model improves with every experiment.
Causal factor attribution
Decompose KPI changes into what actually caused them: price, promotions, seasonality, or media spend.
“Since we started using Dema, we can optimize our budgets for the most profitable growth in real time.”
Sebastian Öhrn
Founder, Myrqvist
Customer stories
Trusted by category leaders
Use cases




