Dema

All your commerce data. Connected to one AI Agent.

Dema unifies orders, marketing, inventory, customers, and store sales into a commerce-native data model with three products on top.

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Trusted by leading commerce teams across Europe

Acne Studios
Scuffers
Represent
NOTHS
Ridestore
Axel Arigato
Adlibris
Osprey London
Villoid
Ninepine

Our collaboration has been nothing short of a revolution. Dema's solution is now the beating heart of our operation and we'll keep evolving and growing together.

Elin Glommen

Elin Glommen

CEO, Ridestore

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Unified Measurement

Know which channels actually drive profitable growth

Marketing Mix Modeling and incrementality testing in one platform, connected to an AI agent that turns results into daily decisions. Stop guessing where to spend. Start proving it.

Marketing mix modeling

Always-on Bayesian MMM with diminishing-returns curves for every channel. Find the optimal spend allocation for profit, revenue, or new customers.

Incrementality testing

Geo-based lift tests that prove causality. Results feed back into the MMM so the model improves with every experiment.

Causal factor attribution

Decompose KPI changes into what actually caused them: price, promotions, seasonality, or media spend.

“Since we started using Dema, we can optimize our budgets for the most profitable growth in real time.”

Sebastian Öhrn

Sebastian Öhrn

Founder, Myrqvist

Turn data into decisions.