Expand your knowledge about ecommerce, data-driven analytics and how to achieve profitable growth
Henrik Hoffman - 2024-02-21
Explore the shortcomings of using ROAS as the sole metric for e-commerce success and discover "epROAS" as a superior metric of marketing efficiency. This post delves into practical and theoretical examples, offering insights into essential data requirements for aligning marketing strategies with true profitability.
Read MoreMarcus Tagesson - 2024-01-30
Mastering the art of marketing budget allocation is more crucial than ever. As someone who scaled a multi-brand e-commerce venture in the 2010s, Dema Co-Founder Marcus has experienced firsthand the provoking task of managing a substantial marketing budget across diverse markets and thousands of products.
Read MoreHenrik Hoffman - 2024-01-25
A comprehensive guide to e-commerce retention and churn. How to approach it, measure it, and how to continuously analyze it.
Read MoreHenrik Hoffman - 2024-01-08
AI data analysis enhances decision-making in e-commerce, offering rapid, precise insights for optimizing products, marketing, and profitability using ML.
Read MoreHenrik Hoffman - 2024-01-04
Visual merchandising is essential to any successful e-commerce business and can improve your overall profitability.
Read MoreMarcus Tagesson - 2023-11-14
Why you should not use ROAS when allocating your marketing budget between markets: since variable costs naturally differ a lot between countries, you need to use a profit-based metric, such as Profit ROAS, which we call epROAS.
Read MoreHenrik Hoffman - 2023-09-27
Learn how to implement effective discount campaigns that let you maintain profitability.
Read MoreMarcus Tagesson - 2023-09-18
Dema's tips and tricks on successfully optimizing your budget allocation between different countries for your e-commerce business.
Read MoreHenrik Hoffman - 2023-09-14
Set a free shipping threshold that boosts your profitability
Read MoreMarcus Tagesson - 2023-09-12
While traffic, revenue, and conversion rate may seem appealing, they don't measure your business's health or long-term sustainability.
Read MoreHenrik Hoffman - 2023-09-12
The importance of Contribution Margins (CM) in e-commerce focuses on three levels of CMs: CM1, CM2, and CM3. CM1 is the initial product margin after returns and discounts, while CM2 includes logistic costs like shipping and customs, which can vary significantly based on product type and destination. CM3 then considers marketing costs, emphasizing the need for real-time, granular tracking and optimization of these costs for a global e-commerce business using tools like Dema's e-commerce analytics platform.
Read MoreHenrik Hoffman - 2023-08-31
Proven tactics and cutting-edge techniques enable you to shift from optimizing only for sales to profitable growth. Learn how to optimize for epROAS with Dema.
Read MoreHenrik Hoffman - 2023-08-24
Optimize your product pages to improve overall business profitability.
Read MoreHenrik Hoffman - 2023-08-01
This is an introduction to E-commerce Profitability: what it is—and what it's not—how to optimize for profitability—and why it is extra important in 2024.
Read MoreHenrik Hoffman - 2023-06-05
Learn about different kinds of attribution models and how your business can benefit from using a smarter attribution model.
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