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epROAS is another word for Profit ROAS, pROAS, and POAS. All describe the Profit Return on Ad Spend. The "e" stands for expected and takes the expected return rate of the products into account to tell a more accurate story about what the actual Profit Return the As Spend will yield in the end.

epROAS is Dema's version of the widely used acronyms POAS and pROAS.

epROAS = Net Gross Profit 2 / Marketing Spend

e stands for “expected” as in the expected returns.

P stands for profit, which in this case is Gross Profit 2.

Gross Profit 2 with expected returns is Net Gross Profit 2

That means that epROAS is as true as you can Profit Return On Ad Spend in real-time.

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