epROAS is Dema's version of the widely used acronyms POAS and pROAS.
epROAS = Net Gross Profit 2 / Marketing Spend
e stands for “expected” as in the expected returns.
P stands for profit, which in this case is Gross Profit 2.
Gross Profit 2 with expected returns is Net Gross Profit 2
That means that epROAS is as true as you can to Profit Return On Ad Spend in real time.