Glossary

epROAS

epROAS is another word for Profit ROAS, pROAS, POAS. All describing the Profit Return on Ad Spend. It differs what people refer to as Profit when mentioning these words.

epROAS is Dema's version of the widely used acronyms POAS and pROAS.

epROAS = Net Gross Profit 2 / Marketing Spend

e stands for “expected” as in the expected returns.

P stands for profit, which in this case is Gross Profit 2. 

Gross Profit 2 with expected returns is Net Gross Profit 2

That means that epROAS is as true as you can to Profit Return On Ad Spend in real time.

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