Glossary

Wasted Ad Spend

The marketing budget that was "wasted" on marketing, which did not yield the desired result.

"Wasted Ad Spend," in the context of e-commerce, refers to the portion of an advertising budget spent on unsuccessful or non-converting campaigns. This could include spending on ads displayed to people outside the target demographic, ads not optimized for conversions, or ads placed on low-performing channels. Wasted Ad Spend drains marketing resources and reduces the overall return on advertising spend (ROAS). It's crucial for businesses to regularly review and optimize their ad campaigns, fine-tune their targeting parameters, and reallocate the budget from underperforming ads to more successful ones to minimize this waste and improve marketing efficiency.

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