Marketing Mix Modeling Software
AI-powered insights to scale smarter, spend efficiently, and maximize profit
Trusted by ecom teams at Europe's leading companies
AI Powered Solution for Marketing Mix Modeling
Dema.ai’s Marketing Mix Modeling (MMM) empowers brands to move beyond outdated, single channel attribution and gain a complete view of their marketing impact.
Incrementality Testing in Real Time
Measure whether your ads are driving new revenue or just capturing sales that would have happened anyway.
With real-time order data, run experiments, compare past campaigns, and optimise future strategies instantly.
First-Party Data Integration
Combine ad performance with eCommerce data for a real, unbiased understanding of marketing effectiveness.
Unify critical data from multiple touchpoints to create a complete picture of your marketing performance and operations.
Maximise ROAS with predictive budget allocation
From Meta to Google, TikTok to email, Dema.ai triangulates your marketing impact, helping you invest where it matters most.
Dema.ai leverages advanced analytics to optimise your marketing spend, ensuring you drive maximum ROI across all platforms.
Stay Ahead with Dema Decoded
Join the Dema Decoded Community and receive monthly insights straight to your inbox from Dema, our experts, and top brands like Acne Studios, RideStore, and Asket. Get access to data-driven growth strategies, and early access to new features and events.
Actionable Insights Through Strategic Segmentation
Understand your customer's behaviours, needs & characteristics in real time to deliver precise, targeted insights to measure marketing effectiveness.
Use automated MMM reporting to receive instant updates on how specific customer segments are responding to your marketing efforts.
Scenario Planning for Inventory Optimisation
Not all campaigns are created equal. Dema’s MMM takes seasonality into account, continuously updating to ensure your budget works harder in the right seasons and channels.
MMM Platform for Ecommerce & Retail
Your All-In-One Commerce Dashboard
Our AI-driven forecasting uses machine-learning models that continuously refine predictions based on real-time data, ensuring you always have the most up-to-date insights.
With automated MMM reporting, our platform delivers updates instantly. Plus, instead of just analysing data, you'll receive actionable recommendations with clear next steps to help optimise and improve your performance.
How Villoid scaled smarter with Dema
Villoid gained profitable growth by gaining better insights into product performance, marketing impact, and profitability.
"Our collaboration has been nothing short of a revolution. Dema’s solution is now the beating heart of our operation and we‘ll keep evolving and growing together.”
Elin Glommen, CEO
Why Choose Dema. ai MMM Solution?
Maximise Campaign Performance
Growth Marketers, Performance Teams, and CMOs can get quick insights to improve their strategy
Forecast with Confidence
Finance and Leadership Teams can plan growth and revenue with reliable forecasts.
Measure True ROI Across Marketing Campaigns
eCommerce and Retail Brands can see their true return on investment across all marketing channels.
Join the world's leading commerce companies
Experience the difference our platform can make for your business
Frequently Asked Questions