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Core Commerce Intelligence

Core Commerce Intelligence

Where Commerce Comes Together

One View. Total Clarity.

Real-time visibility, smarter forecasting, and performance clarity in one dashboard.

Stay on top of your business with live insights into sales, margins, vouchers, inventory, and marketing performance — no switching tabs, no silos.

Always On. Always Aligned.

Live metrics, future-ready insights.

Live sales, profit, and campaign performance

AI-powered sales and profit forecasting

Inventory trends, size curves, and seasonality patterns

Turn Spend Into Sell-Through

Smarter signals. Bigger returns.

Connect ad performance directly to product sell-through

Redirect budget in real-time to what drives actual profit

Know which campaigns acquire new customers and which ones don't

Own Your Data. Eliminate Delays.

First-party, real-time, fully compliant.

Plug-and-play setup with Google Tag Manager

EU-based servers with built-in GDPR compliance

First-party, unsampled data — tracked and displayed in real time

Demand, Decoded.

Stay in sync with what’s coming

Understand profit contribution by SKU, category, and market

Maximise exposure for high-performing products

Predict inventory needs with AI-powered models

Avoid stockouts and excess inventory — while aligning teams on what matters

Beyond the Core

Commerce. Connected.

Core commerce analytics provide the foundation—but true performance unlocks when your data works harder. That’s why Dema offers advanced add-ons designed to extend your visibility, precision, and control across the full commerce ecosystem.

Whether you're scaling your DTC business or navigating a complex retail mix, Dema gives you the clarity to act - decisively and profitably.

From sharper audience segmentation to omnichannel clarity and smarter ad feed performance, these tools help brands evolve from insight to impact:

Segmentation & Cohort Analytics

Identify which customer segments drive profit with high-resolution insights across lifecycle stages, cohorts, and retention patterns.

Omnicommerce Layer

Unify performance data across DTC, retail, and wholesale to optimize spend, pricing, and inventory from a single source of truth.

Merchant Feed Optimization

Use real-time product analytics to enhance your Google and Meta feeds—maximizing not just clicks, but profit.

Built for High-Performance Teams

Seamless Collaboration

Share live dashboards and reports across teamsso that marketing, ops, and buying are aligned — and focused on growth.

Commercial alignment, built in

Merge marketing, ops, and product data into one unified view to make smarter joint decisions.

Trusted by Leading eCommerce Teams

Used by the brands setting the pace

Europe’s fastest-growing brands use DEMA to drive better forecasting, budget control, and cross-functional alignment — in real time.

Real-time performance forecasting

React instantly to demand shifts and market changes with confidence.

Unified Measurement Add-on

An advanced measurement layer add-on for Core, combining MMM, MTA, and Incrementality.

MMM for strategic forecasting

MTA for granular, user-level insight

Incrementality to isolate true impact

Trusted by market leading brands worldwide

Join the world's leading commerce companies

Experience the difference our platform can make for your business

Cross-channel unified marketing measurement for real results

Unify your data. Eliminate guesswork.