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Core commerce platform

Driving the future of smarter commerce

Built to scale with you. Designed to fit your stack, align your company, not fight it.

Always on, always aligned.

Live metrics, future-ready insights.

Real-time sales, margin, and campaign tracking

AI-powered revenue and profitability forecasts

Product trends, size curves & seasonal signals

Identify which customer segments drive profit with high-resolution insights across lifecycle stages, cohorts, and retention patterns.

"We finally have full visibility into what drives both growth and profitability."

Jeanette Dyhre Kvisvik

CEO

Own you data, eliminate delays.

First-party, real-time, fully compliant.

Own your first-party data with real-time, fully compliant tracking.

Seamlessly integrate via Google Tag Manager for plug-and-play setup.

Secure EU-based servers ensure built-in GDPR compliance.

Access unsampled, live data for accurate, instant insights.

Demand, decoded.

Stay in sync with what’s coming

Understand profit contribution by SKU, category, and market

Maximise exposure for high-performing products

Predict inventory needs with AI-powered models

Avoid stockouts and excess inventory — while aligning teams on what matters

Connect ad performance directly to product sell-through

Add-ons

Omnicommerce Layer

Unify performance data across DTC, retail, and wholesale to optimize spend, pricing, and inventory from a single source of truth.

Merchant Feed Optimization

Use product analytics to enhance your Google and Meta feeds—maximizing not just clicks, but profit.

Built for high-performance teams

Seamless collaboration

Share live dashboards and reports across teams so that marketing, ops, and buying are aligned — and focused on growth.

Commercial alignment, built in

Merge marketing, ops, and product data into one unified view to make smarter joint decisions.

Trusted by Leading eCommerce Teams

Used by the brands setting the pace

Europe’s fastest-growing brands use DEMA to drive better forecasting, budget control, and cross-functional alignment — in real time.

Real-time performance forecasting

React instantly to demand shifts and market changes with confidence.

Trusted by market leading brands worldwide

Join the world's leading commerce companies

Experience the difference our platform can make for your business