Core Commerce Intelligence
Where Commerce Comes Together
One View. Total Clarity.
Real-time visibility, smarter forecasting, and performance clarity in one dashboard.
Stay on top of your business with live insights into sales, margins, vouchers, inventory, and marketing performance — no switching tabs, no silos.
Always On. Always Aligned.
Live metrics, future-ready insights.
Live sales, profit, and campaign performance
AI-powered sales and profit forecasting
Inventory trends, size curves, and seasonality patterns
Turn Spend Into Sell-Through
Smarter signals. Bigger returns.
Connect ad performance directly to product sell-through
Redirect budget in real-time to what drives actual profit
Know which campaigns acquire new customers and which ones don't
Own Your Data. Eliminate Delays.
First-party, real-time, fully compliant.
Plug-and-play setup with Google Tag Manager
EU-based servers with built-in GDPR compliance
First-party, unsampled data — tracked and displayed in real time
Demand, Decoded.
Stay in sync with what’s coming
Understand profit contribution by SKU, category, and market
Maximise exposure for high-performing products
Predict inventory needs with AI-powered models
Avoid stockouts and excess inventory — while aligning teams on what matters
Beyond the Core
Commerce. Connected.
Core commerce analytics provide the foundation—but true performance unlocks when your data works harder. That’s why Dema offers advanced add-ons designed to extend your visibility, precision, and control across the full commerce ecosystem.
Whether you're scaling your DTC business or navigating a complex retail mix, Dema gives you the clarity to act - decisively and profitably.
From sharper audience segmentation to omnichannel clarity and smarter ad feed performance, these tools help brands evolve from insight to impact:
Segmentation & Cohort Analytics
Identify which customer segments drive profit with high-resolution insights across lifecycle stages, cohorts, and retention patterns.
Omnicommerce Layer
Unify performance data across DTC, retail, and wholesale to optimize spend, pricing, and inventory from a single source of truth.
Merchant Feed Optimization
Use real-time product analytics to enhance your Google and Meta feeds—maximizing not just clicks, but profit.
Built for High-Performance Teams
Seamless Collaboration
Share live dashboards and reports across teamsso that marketing, ops, and buying are aligned — and focused on growth.
Commercial alignment, built in
Merge marketing, ops, and product data into one unified view to make smarter joint decisions.
Trusted by Leading eCommerce Teams
Used by the brands setting the pace
Europe’s fastest-growing brands use DEMA to drive better forecasting, budget control, and cross-functional alignment — in real time.
Real-time performance forecasting
React instantly to demand shifts and market changes with confidence.
Unified Measurement Add-on
An advanced measurement layer add-on for Core, combining MMM, MTA, and Incrementality.
MMM for strategic forecasting
MTA for granular, user-level insight
Incrementality to isolate true impact
Trusted by market leading brands worldwide
Trusted by market leading brands worldwide
Join the world's leading commerce companies
Experience the difference our platform can make for your business
Cross-channel unified marketing measurement for real results
Unify your data. Eliminate guesswork.
