Pinpoint, measure, and amplify the true drivers of growth with tests that are both designed, executed and analyzed by Dema.

Incrementality testing for modern commerce

Trusted by some of Europe's leading companies

Incrementality Testing designed for ecommerce,
built for incremental growth

Go beyond basic attribution with insights helping you grow your brand and bottom line.

Reveal which campaigns truly drive incremental sales

Every campaign holds untapped opportunities. Dema’s incrementality testing leverages your order history to create unbiased, platform-agnostic test groups, clearly identifying which marketing tactics effectively boost incremental sales, profit, and new customer acquisition.

Ad-platform agnostic incrementality tests (Google, Meta, TikTok, etc.)

Accurate measurement using your actual order data and unit economics

Reveal true incremental impact on sales, profitability & CAC

Identify tactics that effectively drive new customer acquisition

Eliminate waste by focusing budget on proven performers

Find what really works

Precise insights into incremental performance transforms your marketing spend into measurable results.

Lift testing you can trust - tailored to your campaigns

Dema designs precise geo-based tests and control groups, seamlessly integrating them across your advertising platforms. This approach ensures maximum accuracy and trust in your incrementality testing, providing clear insights into true campaign effectiveness

Precisely designed geo-based test and control areas

Seamless application across ad platforms (Google, Meta, TikTok, etc.)

Accurate measurement of incremental sales uplift

Reliable insights that enhance marketing confidence

Maximize accuracy and trust through controlled testing methods

Trusted results, align organizations and unleash growth

Geo-lift incrementality tests that clearly demonstrate real campaign impact—empowering confident marketing decisions.

From trusted insights to team-wide action

Dema democratizes advanced incrementality insights previously reserved for the top 1%. With intuitive, educational visualizations, anyone on your team can easily track daily performance across test and control groups, clearly understanding campaign effectiveness.

Easy-to-understand visual insights accessible to all marketers

Clearly track daily performance of test vs. control groups

Transparent, trust-building graphs for actionable decisions

No advanced data skills required, Dema is built for every brand and marketer

Empower your entire marketing team with confidence and clarity

Clear insights, confident decisions

Simplified yet powerful incrementality testing so you can make decisions everyone trusts.

Critical insights through testing, turning them into long-term growth.

Legacy tools and vague insights shouldn’t limit your growth. Dema’s incrementality testing clearly highlights which strategies deserve your investment, ensuring every marketing move is informed, strategic, and impactful.

Uncover clear, actionable insights from every test

Pinpoint precisely where to scale your marketing spend

Replace outdated methods with accurate, modern analytics

Continuously learn and refine your marketing strategies

Achieve sustainable success through informed decisions

Accumulated insights makes you unstoppable

The way you can do incrementality testing with Deam gives your brand the clarity and confidence to grow smarter.

Join the world's leading commerce companies