Compare
Honest comparisons, including the parts that don't flatter us
Every page here says where the other tool is better, and cites the competitor's own documentation for anything we claim about them. If something goes out of date, tell us and we'll correct it.
Best e-commerce analytics tools in 2026
Six tools compared — Dema, Triple Whale, Northbeam, Polar Analytics, GA4 and Shopify Analytics — with what each is genuinely best at and where each one stops.
Dema vs Triple Whale
Triple Whale is built for marketing; Dema is built for buying, merchandising and finance as well. One semantic layer against 47 tables — and where their Meta attribution beats ours.
Dema vs Northbeam
Northbeam measures media, and their attribution modelling is deeper than ours. Dema adds margin after real costs, inventory and sell-through — and agents that act on it.
Dema vs building in-house
Keep your warehouse for finance and reconciliation — we say so plainly. The question is what the layer above it costs to build and keep running.
Attribution models vs Marketing Mix Modeling
A concept comparison rather than a vendor one: why click-based attribution overvalues lower-funnel channels, what MMM sees that it cannot, and why neither answers the other's question.
How we write these
Comparison pages are usually marketing dressed as analysis. These are the rules we hold ourselves to, so you can judge whether we kept them.
Sourced and dated
Anything we say about another product comes from their public documentation, and each page carries the month it was verified. Comparison tables go stale silently, which is how a fair page becomes a false one.
Their strengths, in their terms
Each page has a section on where the other tool is the better choice — not as a backhanded compliment, but because it is true and because you will find out anyway.
No claim without evidence
Where we cannot substantiate something, we describe the mechanism and let you judge, rather than asserting a number we cannot show. We are a measurement company; publishing an unmeasured claim would be a strange way to earn trust.