Marketing optimization
An agent connected to true profitability, new customer acquisition, and every cost line — optimizing your marketing on the metrics that actually matter, not platform-reported ROAS.
Ask about campaign profitability, budget allocation, or feed optimization...
Which campaigns lost money last month after all costs?
Trusted by leading brands
Trusted by leading brands
The problem
Platform ROAS hides the real picture
Ad platforms report on revenue. They don't see COGS, return rates, shipping costs, or payment fees. A campaign with 5x ROAS can lose money after all costs are counted. Most brands don't discover this until it's too late.
“Our collaboration has been nothing short of a revolution. Dema's solution is now the beating heart of our operation.”
How Ridestore scaled profitably across 30+ markets
−10%
Lower CAC
17%
Gross Margin 3 growth
30%
Bottom line growth
Ridestore shifted from revenue-based marketing to epROAS-driven strategies with Dema. By understanding true campaign profitability across 30+ markets, they cut marketing costs by double digits while exceeding sales expectations.
Read the full storyCampaign profitability
Contribution margin after all costs — COGS, shipping, returns, fees — for every campaign, ad set, and ad. The agent flags unprofitable spend automatically.
Budget allocation
MMM-backed response curves show where each euro works hardest. The agent compares scenarios and shifts budget to where profit grows — not just revenue.
Feed optimization
Product segments synced to Google and Meta custom labels automatically. The agent adjusts feeds based on margin, stock, and performance.
Measurement
Grounded in measurement, not guesswork
The agent's recommendations are backed by Marketing Mix Modeling, incrementality testing, and causal factor attribution — not platform-reported metrics. Every budget suggestion traces back to statistically validated models.
Marketing Mix Modeling
Always-on budget optimization. Response curves show where each euro works hardest across channels and markets.
Incrementality testing
Geo-based experiments that prove causal impact. Know which channels actually drive new revenue.
Causal factor attribution
Calibrate your attribution with real experimental evidence — not clicks, not platform claims.
Everything connected
From creative to product to profit — in one place
Products, creatives, inventory, marketing spend, and profit margins stitched together. Drill into any product or ad creative and see every metric that matters — sell-through forecasts, ROAS, CPA, margin after marketing — all on real-time data.
How Axel Arigato refined their growth strategy with incrementality
70
Employees
2014
Founded
Gothenburg
Headquarters
Scaling digital investments is easy — scaling them profitably is hard. Axel Arigato used Dema to run incrementality experiments across Meta and Google, discovering where spend was truly incremental and where it was cannibalizing organic. The result: confident, profit-based budget decisions across platforms.
Read the full storySegmentation
Build product segments, push them as custom labels
Group products by profitability, sell-through rate, stock depth, or any combination of 100+ metrics. Segments sync to Google Shopping and Meta Catalog as custom labels — so your campaigns always bid on the right products.
Product segment rules
Define conditions to group products. Matching products update as data changes.
Conditions
Rule-based product sets
Combine margin, sell-through, days in stock, and return rate into rules. Products matching all conditions are grouped automatically.
Custom label sync
Push segments to Google and Meta feeds as custom labels. Rules change, labels update — no manual exports or stale feeds.
Profitability-driven bidding
Exclude negative-margin products from spend. Boost high-margin, fast-selling SKUs. All based on real CM3 data, not guesswork.
Customer stories
Trusted by category leaders
“Black Friday has always been a key period for us, but this year we outperformed expectations. Dema's platform allowed us to turn data into action and maximize both revenue and profitability.”
Frequently asked questions
The agent applies the full cost chain — COGS, returns, shipping, payment fees, and ad spend — to every campaign, ad set, and ad. It computes contribution margin (CM3) rather than platform-reported ROAS, so you see which campaigns actually make money after all deductions.
At minimum, ad platform connections (Google Ads, Meta Ads) and an e-commerce backend (Shopify, Centra, Commercetools, etc.). Dema automatically models costs, returns, and margins once data flows in. Most teams are live within two weeks.
The agent uses Marketing Mix Modeling to build response curves per channel. You can ask it to compare scenarios — 'What happens if I shift 20% from branded search to Meta prospecting?' — and it shows the projected impact on profit, revenue, or new customers.
Yes. The agent can push product exclusions, budget recommendations, and custom label updates to Google Ads and Meta Ads. It can also sync product segments to shopping feeds via custom labels, so feed optimization is continuous.
Ad platforms report on revenue and their own attributed conversions. They don't see COGS, return rates, or cross-channel effects. Dema combines all cost data with causal measurement (MMM + incrementality) to show true profitability — not inflated platform metrics.
No. The agent understands plain language. Ask 'Which markets are losing money on Meta?' and it queries across every dimension. Analyses that used to require SQL and BI tools happen in a single conversation.