Self-serve analytics
Explore any metric, any dimension, any time frame
No SQL. No exports. No waiting for someone to build it.
100+metrics
40+dimensions
Real-timedata freshness
Data explorer
Real-time profitability, down to the line item
Revenue, profit after returns and all costs, inventory, sessions, and store sales — across every market, channel, and product. 100+ metrics, 40+ dimensions, all on real-time data.
Profit waterfall
Revenue to CM3 breakdown for the current period. Each row shows the contribution or cost deducted.
Revenue
€284,000
COGS
−€112,000
Gross Profit
€172,000
Ad Spend
−€52,300
Shipping & Returns
−€28,400
Fixed Costs
−€18,700
CM3
€72,600
Predictions built in
Forecasts are just metrics — not a separate tool
Order forecasts, inventory sell-through, and profit-based LTV sit alongside actuals in every report. Use them in filters, sorts, and comparisons like any other metric.
CM3 forecast
4-week forward forecast for Contribution Margin 3 based on current spend trajectory and seasonal patterns.
68k
W10
72k
W11
65k
W12
78k
W13
82k
W14
85k
W15
88k
W16
91k
W17
Actual
Forecast
Predicted CM3 (4w)
€91,200+12%
Metrics
100+ metrics, all modeled and ready
Revenue, profit variants from GP1 through CM3, ROAS, CLV, sell-through, CAC, sessions — every metric commerce teams need, already computed and available across any dimension.
Metrics
Select which metrics to include in this analysis. The agent will track and report on all selected metrics.
Search metrics
Available metrics
Revenue
Contribution Margin 3
ROAS
New Customer Rate
Impressions
CPA
Sessions
AOV
4 of 8 selected
Everything connected
From creative to product to profit — in one place
Products, creatives, inventory, marketing spend, and profit margins stitched together with predictions. Drill into any product or ad creative and see every metric that matters — sell-through forecasts, ROAS, CPA, margin after marketing — all on real-time data.
“Before, we struggled with fragmented insights from multiple tools. Now, with unified and enriched data from Dema's AI models, our strategic discussions are sharper, and our time spent on analysis is greatly reduced.”
Dashboards
Your Monday morning dashboard
Revenue, profit, inventory, and predictions in one place. Multiple rows of charts and tables, shared filters, scheduled delivery, and shareable links — designed for recurring monitoring.
Weekly Performance — NordicsMar 31 – Apr 6
Two interfaces, one data model
Build it yourself — or ask the agent
The data explorer and the AI agent query the same semantic layer. Use the explorer for hands-on control. Use the agent for plain-language questions. Both return the same numbers.
Build a dashboard for…
100+
metrics across revenue, profit, marketing, inventory, and customers — all real-time
From insight to action
Turn any analysis into action
Build rule-based product sets, sync custom labels to Google and Meta feeds, create customer segments — all from the same data you explore.
Flag underperformers directly from a report and push exclusions to Google, Meta, and TikTok — no CSV, no platform switching.
Excluded from ads3 products
GoogleMetaTikTok
| Product | ROAS | Margin | Stock | Status |
|---|---|---|---|---|
Linen ShortsLS-2840 | 0.8× | -2.1% | 142 | Excluded |
Canvas ToteCT-1104 | 1.1× | -0.4% | 38 | Excluded |
Sandals XLSX-0912 | 2.4× | 8.2% | 3 | Excluded |
Excluded from ads3 products
GoogleMetaTikTok
| Product | ROAS | Margin | Stock | Status |
|---|---|---|---|---|
Linen ShortsLS-2840 | 0.8× | -2.1% | 142 | Excluded |
Canvas ToteCT-1104 | 1.1× | -0.4% | 38 | Excluded |
Sandals XLSX-0912 | 2.4× | 8.2% | 3 | Excluded |
Build segments from any dimension or filter and export to Meta, Google, or Klaviyo — define AND/OR rules, preview match rate, activate instantly.
Custom labels and product sets sync to ad platforms automatically. Keep campaigns aligned with inventory and margin data.
Excluded from ads3 products
GoogleMetaTikTok
| Product | ROAS | Margin | Stock | Status |
|---|---|---|---|---|
Linen ShortsLS-2840 | 0.8× | -2.1% | 142 | Excluded |
Canvas ToteCT-1104 | 1.1× | -0.4% | 38 | Excluded |
Sandals XLSX-0912 | 2.4× | 8.2% | 3 | Excluded |
Excluded from ads3 products
GoogleMetaTikTok
| Product | ROAS | Margin | Stock | Status |
|---|---|---|---|---|
Linen ShortsLS-2840 | 0.8× | -2.1% | 142 | Excluded |
Canvas ToteCT-1104 | 1.1× | -0.4% | 38 | Excluded |
Sandals XLSX-0912 | 2.4× | 8.2% | 3 | Excluded |
Reports
Save, share, and schedule any analysis
Every analysis can become a live report — interactive, shareable, and always up to date.
Sort, filter, compare periods, and drill into any saved report. Not a static export — a live view of your data.
Send a report to anyone on your team. They see the same data, same filters, same view — always up to date.
Visuals and numbers together. See the trend and the detail without switching tabs.
Profit, not just revenue
Goes beyond gross margin: returns, shipping, payment fees, pick & pack, and COGS — all the way down to CM3.
Inventory meets marketing
Stock levels, sell-through forecasts, and inventory value tied to campaign data, ad spend, and channel performance.
One model for everything
The same data powers dashboards, the Agent, MMM, and Incrementality — so every number is consistent everywhere.
Getting started
Live in days, not months
Connect your data, explore in real time, and share with your team — all in the same week.
1
Connect your data
Plug in Shopify, ad platforms, and cost files. Dema builds the model automatically.
2
Explore in real time
Pick metrics, slice by any dimension, compare periods — on data that updates as orders come in.
3
Share with your team
Save reports, build dashboards, schedule delivery. Everyone sees the same live numbers.
Customer stories
Trusted by category leaders
Frequently asked questions
No. Everything is point-and-click. Pick metrics, choose dimensions, set filters — the analysis runs instantly on modeled data.
100+ metrics across revenue, profit, marketing, inventory, customers, and sessions. 40+ dimensions including market, channel, campaign, product, category, brand, size, cohort, device, and time granularity from hour to year.
Yes. Built-in period comparison supports WoW, MoM, YoY, and fully custom date ranges. Changes are shown as absolute and percentage differences.
A report is a single saved analysis — one set of metrics, dimensions, and filters. A dashboard composes multiple reports into one screen with shared filters, designed for recurring monitoring.
Yes. Share via link, and everyone sees the same live data. No static exports — the dashboard updates in real time.
The agent and the data explorer run on the same data model. Use the explorer for hands-on control. Use the agent for plain-language questions. Both return the same numbers.