100+ metrics. Ready to use.
Revenue, contribution, marketing efficiency and forecasts. Choose the measures your report needs.
Metrics
MetricsReport configuration
2metrics selected for this report
Pick a metric and break it down any way you like.
Choose a metric, change the dimension and follow the detail, with your commerce data already modelled and checked.
- Every metric already defined
- Any market, channel or product
- No SQL or spreadsheets
Net sales
All markets Germany
Net sales, Germany
€595K18%
vs the same weeks last year
Returning customers
41%3 pts
Share of orders
Return rate
18%
Mostly size exchanges
Used by the teams at
Inside Dema
The whole picture.
A view you can work in.
Bring headline metrics, product tables and performance comparisons into one dashboard. Keep the filters and period in view as you move between the overview and the detail.
Make the analysis yours
Choose the measure. Find your angle.
Pick the metrics, group by a dimension and narrow the view with filters. The same report can answer a different question without starting over.
40+ dimensions. More ways in.
Break the number down by market, channel, product, cohort or time. Add the detail that answers your question.
Dimensions
DimensionsReport configuration
1dimension selected for this report
History, with a view ahead.
Place forecasts next to actuals and use them in the same reports.
Actuals meet what comes next
Next 6 weeksForecasts alongside historical performance
Forecast begins
HistoricalForecast
ActualForecast
Demand meets availability.
Compare product performance with stock and weeks of cover.
Stock changes the decision
Scented candle8 weeks
Oat knit3 weeks
Boxy tee1 weekCompare demand with what’s actually available.
A common language
Change the view.
Keep the definition.
Reports, dashboards and the agent work with the same modeled metrics. Changing how you explore the business doesn’t need to change what the numbers mean.
Use a report for one investigation. Bring several reports into a dashboard when the team needs a recurring view.
Ask the next question in chatContribution
After costs. After advertising.
Net revenue€100,000
- Product costs
- − €40,000
- Operations
- − €15,000
- Ad spend
- − €25,000
Contribution margin20%
Defined once. Used by both.
ReportsAgents
Part of the platform
Measurement included.
Marketing mix modeling, incrementality testing and causal attribution are built into Dema. Bring that evidence into your questions, budget reviews and recurring workflows, alongside the rest of your commerce data.
Trusted by category leaders.
“Dema has been a game-changer for our brand. It's given us the clarity and control we needed to scale profitably, ensuring we make the right decisions across inventory, marketing, and product strategy.”
Jorge de Castro
COO
Questions
Before your first report.
No. Everything is point-and-click. Pick metrics, choose dimensions, set filters, and the analysis runs instantly on modeled data.
100+ metrics across revenue, profit, marketing, inventory, customers, and sessions. 40+ dimensions including market, channel, campaign, product, category, brand, size, cohort, device, and time granularity from hour to year.
Yes. Built-in period comparison supports WoW, MoM, YoY, and fully custom date ranges. Changes are shown as absolute and percentage differences.
A report is a single saved analysis with one set of metrics, dimensions, and filters. A dashboard composes multiple reports into one screen with shared filters, designed for recurring monitoring.
Yes. Share via link, and everyone sees the same live data. No static exports. The dashboard updates in real time.
The agent and the data explorer run on the same data model. Use the explorer for hands-on control. Use the agent for plain-language questions. Both return the same numbers.