Financial controlling
Net profit after every cost and return — by market, channel, and product. Forecast profit impact, track cost structures, and generate board-ready reports without spreadsheets.
Show net profit by market and channel for Q1...
Show me net profit after returns by market and channel for Q1 — and flag where margins are shrinking
The problem
Finance teams shouldn't need to stitch exports
Revenue lives in Shopify, costs in spreadsheets, returns in the ERP, and marketing spend across five platforms. Getting to net profit means hours of manual reconciliation — every week.
Full cost chain
Gross sales → Net sales → GP1 (after COGS) → GP2 (after shipping & payment) → GP3 (after returns) → NGP3. Every cost line item, computed per order in real time.
Multi-market P&L
Profit broken down by market, channel, product category, and campaign. See where margin is growing and where it's eroding — without waiting for month-end close.
Forecast & plan
Order, revenue, and profit forecasts that update daily. Model the cash impact of campaigns, inventory moves, and seasonal shifts before committing budget.
Profit waterfall
From gross sales to true profit — after every cost
The full P&L chain applied to every market, channel, and product. COGS, discounts, shipping, returns, marketing, pick & pack — all deducted in real time. No surprises at month end.
Profit waterfall
Revenue to CM3 breakdown for the current period. Each row shows the contribution or cost deducted.
Forecasting
Profit forecasts, not just revenue predictions
Forward-looking P&L that accounts for cost trends, seasonal return patterns, and marketing mix. Plan budgets with profit confidence, not revenue hope.
CM3 forecast
4-week forward forecast for Contribution Margin 3 based on current spend trajectory and seasonal patterns.
“Since we started using Dema, we can optimize our budgets for the most profitable growth in real time.”
How Myrqvist grew contribution margin 83% with real-time P&L
83%
Contribution margin increase
Real-time
Budget optimization
Zero
Manual spreadsheets
Myrqvist replaced fragmented Excel exports with Dema's unified P&L — seeing order-level profitability across markets in real time. By optimizing budgets on contribution margin instead of revenue, they grew margins by 83% while reducing the cost and complexity of data analysis.
Read the full story
“Black Friday has always been a key period for us, but this year we outperformed expectations. Dema's platform allowed us to turn data into action and maximize both revenue and profitability.”
How Aim'n turned Black Friday into a profit event
+123%
Gross Profit 3
+93%
Gross Margin 3 growth
+14%
Revenue growth
Aim'n used Dema's product-level profitability insights to reshape their Black Friday strategy. Instead of discounting broadly, they focused marketing on high-margin products and kept ad accounts stable — delivering 123% GP3 growth while growing revenue 14%.
Read the full story“Since we started using Dema, we can optimize our budgets for the most profitable growth in real time.”
Explore further
Built on the Dema platform
Financial controlling reads from the same commerce data model that powers the agent, analytics, and measurement.
Agentic data platform
The commerce-native semantic layer where every cost, order, and metric is modeled once and shared everywhere.
Self-serve analytics
Build dashboards and reports with 100+ metrics. Schedule delivery, share with your team, export to PDF or CSV.
Customer stories
