Broken Size Curve
A broken size curve in e-commerce happens when one or more of a product's variant(s) is out of stock, often reducing the conversion rate.
A broken size curve occurs when a retailer or e-commerce company runs out of one of the sizes or variants of a product. Typically, the most popular size goes out of stock first, decreasing the conversion rate. Unfortunately, merchants often overlook this issue and continue marketing the product as a best-seller, even though it is no longer available in that particular variant.
Fortunately, Dema offers a seamless solution for handling broken-size curves. With Dema, you can always stay informed about which products to market, where, and when. This way, you can optimize your marketing strategies and ensure maximum efficiency.
Related terms
SKU (Stock Keeping Unit)
A unique identifier for each product variation in your store. Commonly referred to as variant. By having an organized and orderly way to track products, you will be able to track the sales of the products better and manage your inventory well.
Fulfillment
The process of receiving goods from suppliers, packaging the items, branding it, and then shipping orders to customers. Fulfillment also handles the returning part of the process from the customer back to the warehouse.
Net Sales
A company's Net Sales are the Gross Sales minus any returns.
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