Inventory intelligence
An agent that connects inventory forecasts to marketing spend — so you stop advertising what you can't sell, and start moving what's sitting in the warehouse.
Which products will stock out while still running ads?
Which products will stock out in the next two weeks while still running ads?
Trusted by leading brands
Trusted by leading brands
The problem
Marketing and inventory live in different worlds
Ad platforms don't know your stock levels. Your ERP doesn't know your ad spend. The result: budget wasted on products about to sell out, and slow movers sitting in warehouses with zero exposure.
“Our collaboration has been nothing short of a revolution. Dema's solution is now the beating heart of our operation.”
How Ridestore used forecasts to scale across 30+ markets
−10%
Lower CAC
17%
Gross Margin 3 growth
30%
Bottom line growth
With seasonal demand spikes across 30+ markets, Ridestore needed precision. Dema's AI-driven inventory predictions helped them avoid overstock and stockouts — saving costs and ensuring product availability — while real-time dashboards gave full visibility across sales, inventory, and marketing data.
Read the full storySell-through forecasts
ML-powered predictions for every SKU, category, and warehouse. Know which products will sell out, which need markdowns, and which need more exposure.
Stock vs. exposure
See which products have high ad spend but low stock — and which have plenty of inventory but zero impressions. One view that connects marketing to the warehouse.
Automated exclusions
The agent identifies stockout-risk products and pushes exclusions to Google, Meta, and TikTok — before you waste another euro on out-of-stock ads.
Forecasting built in
Predict sell-through before it's too late
Daily forecasts for orders, inventory, and revenue — available as regular metrics in every dashboard. Plan buys, time markdowns, and allocate marketing spend with confidence.
CM3 forecast
4-week forward forecast for Contribution Margin 3 based on current spend trajectory and seasonal patterns.
Automated actions
Exclude at-risk products from ads automatically
The agent cross-references stockout probability with active campaigns. Products predicted to sell out get excluded from Google, Meta, and TikTok — and re-included when stock recovers. No manual exports, no stale feeds.
| Product | ROAS | Margin | Stock | Status |
|---|---|---|---|---|
Linen ShortsLS-2840 | 0.8× | -2.1% | 142 | Excluded |
Canvas ToteCT-1104 | 1.1× | -0.4% | 38 | Excluded |
Sandals XLSX-0912 | 2.4× | 8.2% | 3 | Excluded |
“Black Friday has always been a key period for us, but this year we outperformed expectations. Dema's platform allowed us to turn data into action and maximize both revenue and profitability.”
How Aim'n turned Black Friday into a profit engine
123%
Gross Profit 3
+93%
Gross Margin 3 growth
Facing Black Friday, Aim'n needed to avoid stockouts, minimize overstock, and boost gross profit. With Dema's real-time demand forecasting, top-selling items stayed in stock while lower-performing products were deprioritized. Product-level insights let them spotlight high-margin SKUs in Meta Ads without triggering learning phases.
Read the full storyProduct segmentation
Segment by stock, margin, and velocity
Build product sets that combine inventory metrics with performance data. Slow movers with high margin? Push them to feeds. Fast sellers running low? Exclude from ads. Rules update as data changes.
Product segment rules
Define conditions to group products. Matching products update as data changes.
Conditions
Inventory-aware rules
Combine sell-through rate, days of cover, and stock depth with margin and return rate. Segments stay current as inventory moves.
Custom label sync
Push product segments to Google and Meta feeds as custom labels. Campaigns automatically bid on the right products.
Move slow movers
Identify products with high margin but low sell-through. Increase their exposure in paid channels to clear inventory profitably.
Customer stories
Trusted by category leaders
“Dema has been a game-changer for our brand. It's given us the clarity and control we needed to scale profitably, ensuring we make the right decisions across inventory, marketing, and product strategy.”
Frequently asked questions
Dema's forecasting models use historical sales, seasonality, and trend data to predict sell-through at the SKU level. Forecasts update daily and are available as regular metrics in dashboards — so you can plan buys, time markdowns, and allocate marketing spend with confidence.
Yes. The agent cross-references inventory forecasts with active campaigns and pushes product exclusions to Google Shopping and Meta Catalog. When a product is predicted to stock out within your chosen horizon, the agent removes it from spend automatically.
You can build product segments using inventory metrics — sell-through rate, days of cover, stock depth — combined with margin, revenue, and return rate. Segments sync as custom labels to Google and Meta feeds, so your campaigns always bid on the right products.
Exclusions are dynamic. When stock levels recover or new shipments arrive, the agent re-includes the product in campaigns. No manual intervention needed — the feed stays aligned with reality.
Absolutely. Forecasts account for seasonal patterns. If you know winter jackets sell through faster in November, the model captures that. You can also set different stockout thresholds per category or market.
An e-commerce backend (Shopify, Centra, Commercetools, etc.) with inventory and order data, plus ad platform connections. Dema builds the inventory model automatically once data flows in. Most teams see forecasts within a week.