Segmentations
Turn metrics into action with rule-based segments
Create product and customer sets from any combination of metrics and dimensions. Dema groups, labels, and syncs them to your ad platforms and feeds — automatically.
Product setsrule-based
Custom labelssynced to feeds
Customer setscohort-powered
Product sets
Group products by any metric — automatically
Combine margin, impressions, sell-through, stock levels, and 100+ other metrics into rules. Products matching all rules are grouped into a set, updated in real time as your data changes. Push sets to feeds or use them to filter reports.
Product segment rules
Define conditions to group products. Matching products update as data changes.
Conditions
Matched products312 / 8,430
3.7% of catalog
Feed-based profitability
Segment by actual margin, CM3, or GP — not just revenue. Rules built on real P&L data from connected feeds.
Forecasted sell-through
Use predicted sell-through and days of supply to catch slow movers before markdowns. Segments adapt as forecasts update.
Segment from reports
Spot a pattern in any Dema report, turn it into a segment in one click. No switching tools, no rebuilding logic.
Customer sets
Segment customers by behavior, value, and lifecycle
Use LTV, order frequency, return rate, days since last purchase, and acquisition source to build customer segments. Export lists for targeting, trigger win-back campaigns, or filter dashboards by cohort.
Customer segment rules
Define conditions to build a customer segment. Rules are combined with AND/OR logic.
Conditions
Matched customers12,480 / 89,200
14.0% of total base
Agent-powered
Build segments in conversation
Ask the agent which products have high margin but low sell-through. It builds the segment rules, previews the match count, and saves the set — all from a single prompt.
You asked
Which products have margin above 45% but sell-through below 30%?
Agent created segment
High margin, slow movers
Margin > 45%Sell-through < 30%
312 products matched out of 8,430
Say 'narrow it to products with more than 60 days in stock' and the agent adds the rule, updates the preview, and shows how the match count changes.
You asked
Which products have margin above 45% but sell-through below 30%?
Agent created segment
High margin, slow movers
Margin > 45%Sell-through < 30%
312 products matched out of 8,430
Sync to Google, Meta & Shopify
From segment to ad platform in one step
Push product sets as custom labels to Google Shopping and Meta Catalog feeds, or tag products directly in Shopify. Rules change, labels update. No manual exports, no stale feeds.
Slow movers, high margin47 products
GGoogle Shoppingcustom_label_2
SyncedMMeta Catalogcustom_label_2
SyncedSShopifyProduct tag
SyncedCSV exportDownload
“Dema has been a game-changer for our brand. It's given us the clarity and control we needed to scale profitably, ensuring we make the right decisions across inventory, marketing, and product strategy.”
Customer stories
Trusted by category leaders
Frequently asked questions
Any metric or dimension available in Dema — including margin, impressions, clicks, sell-through, stock levels, order count, LTV, and more. Rules combine metrics with operators (greater than, less than, between, top N) to match products or customers.
Each product set can be mapped to a custom_label field (0–4) in your Google Shopping or Meta Catalog feed, or applied as a product tag directly in Shopify. When a product matches your rules, the label is applied automatically. Changes sync daily or on-demand.
Yes. Customer sets use the same rule-based approach but with customer-level metrics — purchase frequency, LTV, return rate, acquisition source, and cohort data. Export customer lists for targeting or use them to filter dashboards.
Yes. As new data flows in, products and customers are re-evaluated against your rules. A product that drops below a margin threshold exits the set automatically — no manual cleanup.