Agentic data platform
Bring orders, marketing, inventory, customers and costs into one commercial model. Give every report, agent and app the same definitions to work with.
Used by the teams at
Meaning before answers
A number is only useful when everyone understands what it includes. Dema models the entities, relationships and calculations before the team or an agent asks a question.
Orders, marketing, customers, inventory, sessions, creatives, stores, costs and returns become parts of the same commercial picture.
After costs. After advertising.
Follow the economics
See how product costs, fulfilment, payment fees, advertising and returns affect contribution. Follow profitability by order line, product, market and channel.
Finance, marketing and merchandising can investigate different parts of the business using the same underlying measures.
The details make the model
Returns arrive later. Costs differ by market. Stock and demand keep moving. The model needs to carry those details with it.
Bring refunds and return-related costs back into the profit view.
Carry refunds and return costs into the profit view.
Configure the costs that depend on a market, provider or order.
Applied to each matching order.
Read cover, inventory and sell-through alongside sales and marketing.
Linen polo8 weeks
Oat knit3 weeksBoxy tee1 weekCompare demand with what’s actually available.
Use forecasts alongside actuals in reports, questions and workflows.
Connect intent with outcomes
Bring product views, add-to-carts and other behavioral signals into the same model as sales, inventory and returns.
See where interest turns into a purchase, then follow that purchase into the economics of the order.
Explore the data yourself
Connect product engagement with stock, sales and profit.
Give your team the capabilities to move faster, with the controls to make them part of everyday operations.
Inference and pipelines in the region you choose.
GDPR compliant.
Scoped permissions. Approval before the actions you choose.
New reasoning models. No migration for your team.
Clarity across the business
“Dema has been a game-changer for our brand. It's given us the clarity and control we needed to scale profitably, ensuring we make the right decisions across inventory, marketing, and product strategy.”
Jorge de Castro
COO, Mikuta
Orders, inventory, returns, marketing and omnichannel data connect once and stay maintained. Nobody on your team owns the pipeline.
Questions
A semantic layer defines your metrics and the relationships between orders, products, customers and costs. Agents, apps and reports use those shared definitions, so teams can compare like for like with the same period and filters.
GA4 tracks events and sessions. Shopify shows gross margin. Neither connects marketing spend to inventory to profit after all costs. Dema unifies the full picture and adds forecasting and an AI agent on top.
Behavioral events capture every product view, favourite, recommendation impression, add-to-cart, and outfit creation, joined directly to profit and inventory inside Dema's semantic layer. Install via GTM or the Shopify one-click app and events flow into the agent and dashboards immediately.
The full hierarchy: Gross Profit 1 (after COGS), GP2 (after shipping & payment fees), GP3 / NGP3 (after returns), and contribution margin. All computed per order line item in real time.
Connect your e-commerce platform and ad accounts, configure your cost structure, and you're live. Most teams are running within a day.
Yes. Dema layers on top of your stack. It ingests data from Shopify, Google, Meta, TikTok, Klaviyo, and more. You don't need to replace anything.
Bring one commercial job
Build with Dema.
