Dema Measurement Webinar, Nov 14th
Increasingly complex consumer journeys make it difficult to relate marketing investments to conversions. How should ecoms tackle this challenge, and why should they view marketing as an investment rather than a cost?
For those of you who missed the Lunch Session at Dema's office on October 24th, here is a new chance to get the same insights and see how The Measurement Renaissance will transform D2C marketing forever.
Join us online Nov 14th, 12:00-12:30
Agenda
1. Triangulation
Understand how Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing give you a better understanding of the actual ROI.
2. From Insight to Action
Learn how leading e-commerce brands use Triangulation to make faster, data-driven tactical and strategic decisions.
3. See it in action!
We will show you how it could be done. A short and sweet demo of a use case in Dema so we go from theory to action.
Speakers
Jessika
Ten years of MMM experience with a background in Data Science. Has helped some of the largest FMCG and retail brands in the Nordics optimize their marketing strategies.
Kavjan
Kavjan has over ten years of experience scaling e-commerce, having worked in roles at Meta and Google and as a digital agency leader. He has worked with growth for various brands by leveraging his expertise in digital marketing, data strategy, and operational efficiency.
WHY THIS MATTERS
of marketers report that ROAS is the most important metric for the C-suite
of marketers say their business lacks data and analytics skills
MMM is more common in the US vs EMEA
improved results from brands investing into measurement