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From Guesswork to Growth

How Dema Empowers Data-Driven Brands to Win in an Unpredictable Market

Built by eCommerce Operators, for eCommerce Operators

We’ve been there and done that. From scaling BabyShop Group to advising and powering some of the world’s most innovative brands - Acne Studios, Asket, CDLP, RideStore, and more - we know what it takes to build a profitable eCommerce business.

That’s why we built Dema, a next-generation Marketing Mix Modeling (MMM) platform designed to help eCommerce brands navigate performance marketing, inventory, profitability, and omnichannel attribution with real, actionable data.

Are you still optimizing for ROAS?
It’s time for a shift. Let’s show you how.

Smarter Marketing, Bigger Profits

Eliminate wasted spend and scale with AI-powered insights. Dema links marketing performance to actual profit outcomes, ensuring that your marketing dollars work smarter.

✓ Real-time budget reallocation

✓ Profit-driven insights beyond
✓ ROAS
Attribution modeling that actually works

"With DEMA, we’re now able to optimize our budgets in real time, focusing on the most profitable growth opportunities."

Daniel Stremel, CMO of Ridestore

“Dema has been a game changer, helping us stay aligned and steering the teams in the right direction."

Jorge de Castro at COO Mikuta

Stay Ahead with Dema Decoded

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Data-driven growth strategies and insights
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Smarter Product Insights

Know exactly where to focus your marketing and inventory investments. Dema combines real-time product data with profitability tracking, allowing you to optimize inventory decisions and maximize product visibility.

Track product profitability at a glance
Balance inventory levels with predicted sell-through
Ensure high-margin products get the right marketing spend.

The Ultimate Commerce Dashboard

Your business is complex. Your data shouldn’t be. Dema integrates all your eCommerce data in one place, giving you a single source of truth for profitability, inventory, marketing, and sales.

Full-funnel visibility—see what’s working across all your marketing channels
AI-driven inventory forecasting—stop overstocking or running out of bestsellers
Seamless collaboration—align your team on a shared growth strategy

The Future of Marketing Mix Modeling

Forget outdated models. Dema’s Profit Marketing Mix Modeling PMMM takes the best of traditional MMM and makes it work for modern eCommerce brands.

Account for seasonality and external factors
See the diminishing returns of ad spend in real time
Optimize your entire marketing mix, not just performance channels

Join the world's leading commerce companies

Experience the difference our platform can make for your business