Glossary

Broken Size Curve

A broken size curve in e-commerce happens when one or more of a product's variant(s) is out of stock, often reducing the conversion rate.

A broken size curve occurs when a retailer or e-commerce company runs out of one of the sizes or variants of a product. Typically, the most popular size goes out of stock first, decreasing the conversion rate. Unfortunately, merchants often overlook this issue and continue marketing the product as a best-seller, even though it is no longer available in that particular variant.

Fortunately, Dema offers a seamless solution for handling broken-size curves. With Dema, you can always stay informed about which products to market, where, and when. This way, you can optimize your marketing strategies and ensure maximum efficiency.

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