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PnL stands for Profit and loss, and the more formal word is Income Statement. The PnL shows a consolidated view of all your revenue and costs for a certain period. The accounting department generally creates the PnL, which is a report you get a couple of weeks after the end of the month, quarter, or year. Services like Dema enable you to keep up with your PnL in real-time by pulling data from your e-commerce platform, performing calculations, and then displaying it on a user-friendly dashboard.

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