PnL stands for Profit and loss, and the more formal word is Income Statement. The PnL shows you a consolidated view of all your revenue and costs for a certain period. The PnL is generally created by the accounting department and therefore, is a report you get a couple of weeks after ending the—month, quarter, or year. Services like Dema enable you to keep up with your PnL in real-time by pulling data from your e-commerce platform, performing calculations then displaying it on a user friendly dashboard.

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