Net Gross Profit 2
Net Gross Profit 2 is Gross Sales subtracted by returns, the cost of goods sold, and the fulfillment costs.
Net Gross Profit 2 represents a company's profit from its primary operations after accounting for returns, the cost of goods sold (COGS), and fulfillment costs. Essentially, it calculates profit by subtracting returns, COGS, and fulfillment costs from Gross Sales. This measure provides a detailed view of the company's operational profitability, considering not only the direct costs of the sold products but also the expenses related to order fulfillment, such as storage, packaging, and shipping.
Understanding a company's Net Gross Profit 2 is essential to be able to better control its future.
Related terms
Gross Profit 2
Gross Profit 2 measures profitability after accounting for the costs and fulfillment costs associated with purchasing its products. Fulfillment costs include storage, order processing, packaging, and shipping expenses. Like Gross Profit 1, this figure does not consider the impacts of marketing or overhead costs such as rent, utilities, and salaries. Returned items are also not deducted in the calculation of Gross Profit 2.
Net Gross Profit 1
Net Gross Profit 1 is an e-commerce KPI. It is the result after subtracting returns and the cost of goods sold from Gross Sales.
Net Gross Profit 3
Net Gross Profit 3 is an e-commerce company's operational profitability. It is calculated by subtracting returns, the cost of goods sold, fulfillment costs, and marketing costs from Gross Sales.
epROAS
epROAS is another word for Profit ROAS, pROAS, and POAS. All describe the Profit Return on Ad Spend. The "e" stands for expected, and it takes the expected return rate of the products into account to tell a more accurate story about the actual Profit Return the ad spend will yield in the end.
Turn data into decisions.