Mikuta's Success Story: 2x Sales and Gross Profit 3
The trendsetting Berlin brand Mikuta expanded its fashion and lifestyle brand, but managing growth while staying profitable became increasingly complex. As their ecommerce business scaled, they needed deeper insights to optimize sales performance, improve profitability, and navigate the complexities of digital marketing.
Objective
Mikuta aimed to scale their ecommerce operations while maintaining strong profitability. Their key goals were:
Product-level profitability
Enhancing profitability by focusing marketing efforts on the most profitable styles.
Inventory optimization
Optimizing inventory planning to prevent stockouts and reduce overproduction.
Ad efficiency
Maximizing ad efficiency by ensuring every marketing dollar was spent on high-margin, high-converting products.
Solution
By integrating Dema, Mikuta transformed how they approached ecommerce growth. With real-time insights and predictive analytics, they:
High-performing products
Doubled down on the styles that drove the highest gross profit.
Optimized ad spend
Focused on proven, high-margin products, leading to stronger ROAS and less wasted spend.
Refined inventory
Ensured in-demand products stayed in stock while minimizing excess inventory.
“Dema has been a game-changer for our brand. It's given us the clarity and control we needed to scale profitably, ensuring we make the right decisions across inventory, marketing, and product strategy.”
Jorge de Castro · COO
Results
2x increase in sales YoY
By prioritizing high-margin products, Mikuta boosted sales, enhanced ad personalization, and quickly adapted to emerging trends with real-time insights.
2x in gross profit YoY
With Dema's insights, Mikuta scaled sales efficiently, using real-time margin data to cut waste, optimize pricing, and direct spend toward high-profit products for sustainable growth.
Higher operational efficiency
Dema's automated insights eliminated manual guesswork, optimized inventory to prevent overproduction, and improved cash flow for strategic growth.
Mikuta continues to refine its strategies using Dema, ensuring every decision is backed by precise data and analytics. With a scalable and profitable approach, the brand is set for sustained success.
Ready to scale profitably?