How Wallism Achieved a 34% Gross Margin 3 Lift
Wallism, an innovative e-commerce brand in the custom wallpaper niche, needed to centralize commercial data to steer its marketing, product, and budgetary strategies. Scaling profitably, especially during high-stakes periods like Black Friday, required sharper insights and real-time decision-making tools.
Objective
Like many fast-growing e-commerce companies, Wallism faced the challenge of fragmented data, which required significant effort to consolidate and extract insights. To maintain their momentum and focus on action over data engineering, they needed a solution that delivered real-time, actionable insights — especially during high-stakes periods like Black Friday.
Solution
Centralized data
Centralized all commercial data into one accessible hub, from reporting and analytics to business intelligence.
Optimized budgeting
Optimized marketing budget allocation across markets in real-time, driving profitable growth.
Product insights
Gained actionable product insights, identifying which products to prioritize across marketing and onsite efforts using advanced metrics beyond top-line sales.
“Thanks to Dema, we make faster, smarter decisions — and it shows in our results.”
Mårten Forslund · CMO
Results
Turning data into decisions
Dema empowered Wallism with unified data, fostering alignment and smarter, faster decisions. Real-time insights enabled them to adapt marketing and product strategies, continuing to drive rapid growth.
Actionable insights powered by Dema
With the help of Dema, Wallism delivered exceptional results during the Black Friday period: Gross Margin 3 increased by 34% and AOV increased by 15% — all while sustaining their impressive growth trajectory.
Building on their success, Wallism continues to harness Dema to refine strategies, ensuring that precise data and analytics support every decision.
Ready to scale profitably?