Eliminate wasted
marketing spend

Stop struggling with avoiding wasted marketing spend. Dema's real-time e-commerce data warehouse is equipped with predictive modeling and offers invaluable insights to help you eliminate wasteful spending and
maximize profitability.

Optimize on the full picture and not vanity metrics

Dema lets you measure your full marketing effectiveness so you're not mislead by shallow metrics such as CPA and ROAS. You always know your ads’ and other traffic’s actual operational profit (after returns, purchase cost, logistics, and marketing spend). With this, you guarantee that your performance marketing always aligns with the company’s best interest.

Targeted Promotions Based on Stock Levels

Our predictive models let you make better and faster decisions, ultimately enabling you to go from reactive to proactive. Promoting overstocked items is standard, so is also doubling down on the best sellers that will run out of stock anyway. What if you knew which items to pull back marketing spend on early enough and to exclude them from discounts? Dema makes it much easier to align your ad spend with inventory needs.

Allocate the marketing budget based on data

Increase your marketing efficiency significantly by moving spend between markets and promoting the right products at the right time. When using Dema, you can understand different needs between countries regarding creatives and landing pages. All information lets you make smart and thoughtful decisions about budget allocation between countries, channels, and campaigns faster than anyone else.

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Maximize customer lifetime value

Use our Lifetime Value Prediction Model to prioritize marketing spend on segments with higher long-term value. A customer with a high return behavior who only buys on discount is not a type of customer that is good for your business. Dema automatically analyses your previous orders and gives you a predicted Customer Lifetime Value on each purchase, which is then translated to what each market, channel, campaign, and product contributes with.

Start optimizing your business

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