Marketing decisions. Built their way.
ASKET replaced weekly spreadsheets with an agent that recommends where to spend — and an app to review the reasoning and act.
Jonatan Ehn
CCO, ASKETYour growth plan.
Built into your own app.
Turn connected commerce data into your own budget app. Just describe what you need: new-customer growth, profit down to CM3 and spend changes ready for approval.
Budget reviewExample
A better use of the same budget.
Reallocate within a €40,000 budget€3,500
Google Ads€25,000 €21,500
Meta€15,000 €18,500
Checked against measurement, CM3 and available stock.
Two channel changes ready for approvalUsed by the teams at
Your next budget move. Built by asking.
Ask for the channels, markets and profit thresholds your team uses. Refine the same app as the plan changes.
app.dema.ai/budget-workspaceDemo workspace
Workspace / Budget workspaceShared with your team
Commercial overview · This week
Growth planning
New customers2,550All markets
New-customer CAC€31.60All markets
Contribution€108.3kAfter costs & returns
Return rate9.1%Weighted by orders
1/4
CampaignCurrentDraftCACCM3Adjust budget
Current€18kDraft€21.6kCAC€30.00CM331.0%
Current€12kDraft€13.2kCAC€35.00CM328.0%
Current€9,000Draft€7,200CAC€33.00CM330.0%
Current€6,500Draft€6,500CAC€28.00CM334.0%
€45.5k current €48.5k draftReview changes before syncing
Meta & Google AdsWeekly budget plan / approved moves
0 items selected for Meta & Google Ads.
All your data. Ready for AI.
All your commerce data, connected and ready for AI. Dema joins the records, defines your metrics and keeps your apps and agents current.
Plan spend with new customers, product economics, returns and stock in view.
- Demand
- Product views, sessions, orders & new customers
- Acquisition
- Channel and product-level spend, campaign performance & customer value
- Profitability
- Inventory, returns, product & fulfilment costs, contribution down to CM3
Give the daily checks to an agent.
Describe your budget rules and profit thresholds. Get proposed changes, with the numbers behind them, ready for approval.
Your agent deliversInteractive example
Three budget moves. Ready to approve.
Meta + Google Ads / Next weekMeta Ads
For approvalMeta prospecting
€50k€60k+20%
Google Shopping
€40k€44k+10%
Branded search
€70k€56k-20%
Within your ±20% limit. +€19.5k projected weekly contribution.
Know what your marketing actually adds.
MMM, incrementality testing and causal attribution are built in. Use them together to challenge reported performance and decide where the next euro should go.
One definition of profit. Down to CM3.
See what remains after product, fulfilment and marketing costs, with returns accounted for. Your app, agent and finance team work from the same definitions.
Contribution
After costs. After advertising.
Net revenue€100,000
- Product costs
- − €40,000
- Operations
- − €15,000
- Ad spend
- − €25,000
Contribution margin20%
Defined once. Used by both.
ReportsAgents
Your first growth workflow.
Ready for your team.
Connect your data, describe the work and put a reviewed workflow in your team’s hands.
Your data. One foundation.
Connect store, ad accounts and product costs in one model.
Your workflow. Built by asking.
Ask for your budget app, profit rules and daily checks.
Your team. Ready to act.
Review proposed changes, then send them to ad accounts and the budget sheet.
Questions about optimizing spend
Yes. These are examples of what you can create. Describe your own app or recurring job in chat, using your connected data and available tools. Review the result and refine it in the same conversation.
Start by describing the job as you would to a colleague. Ask for the views, metrics and rules you need, review the result, and ask for changes. Your team can create and adjust apps and agents in plain language.
Compare acquisition cohorts by contribution-based lifetime value, market and channel, and use those differences in CAC targets. Segment products by CM3, return rate and forecasted sell-through to decide where the feed should scale, test or limit spend. These analyses are useful on their own and can also inform an app or recurring workflow.
Dema brings channel performance together with product costs, returns, stock and customer value. MMM scenarios and experiment evidence add context for budget decisions across the mix, including where reducing spend may improve contribution.
No. Keep platform reporting visible alongside calibrated attribution. Calibration applies explicit factors informed by experiment evidence to the chosen attribution baseline; it does not mean every campaign has its own incrementality test.
Only within the permissions you set. The default workflow prepares moves with the evidence attached and waits for a named person to approve. Approved moves then execute in Meta, Google, and the other connected channels.
MMM supports scenarios across the marketing mix. Incrementality tests estimate lift against a control. Causal attribution uses that evidence to calibrate channel reporting. Read each result at the channel, market and time window it supports, alongside contribution and stock constraints.
Yes. CAC targets, breakeven levels, and guardrails are defined once per market by your team, and every answer, monitor, and prepared move reuses them — nobody re-explains the rules in a prompt.
See which moves the evidence would have made.
Bring your workflow. See how to create the app or agent your team needs in a live walkthrough.
Build with Dema.