How Ridestore Scaled Smarter with Dema
Ridestore puts their energy into perfecting ski apparel, driven by feedback from their customers on the slopes. But building advanced e-commerce analytics? That's where Dema comes in. This case study explores how the partnership delivers game-changing insights, empowering Ridestore to scale and innovate effortlessly.
Objective
Ridestore wanted to scale their ecommerce operations with increasing profitability and agility. With their diverse customer base and seasonal demand spikes, they faced difficulty predicting inventory needs, inefficient marketing spend without clear ROI tracking, and limited visibility into real-time sales trends. They needed a solution that delivered precision and empowered their team to act confidently.
Solution
By integrating Dema, Ridestore gained a unified platform to make data-driven decisions:
AI-driven inventory predictions
Avoided overstock and stockouts, saving costs and ensuring product availability.
Precise attribution
Identified top-performing campaigns, reallocating budgets for maximum impact.
Real-time dashboards
Enabled faster decision-making with a full view of sales, inventory, and marketing data.
“Our collaboration has been nothing short of a revolution. Dema's solution is now the beating heart of our operation and we'll keep evolving and growing together.”
Elin Glommen · CEO
Results
Quantifiable results
10% reduction in marketing spend, 10% lower customer acquisition costs, +6% increase in sales vs. expectations, and +17% growth in net gross margin 3.
Smarter marketing, stronger returns
By shifting to epROAS-driven marketing strategies, Ridestore cut marketing costs by double digits while exceeding sales expectations. This approach allowed the team to allocate budgets more efficiently, driving higher profits with less spend.
Sustainability meets strategy
Dema's demand prediction tools empowered Ridestore to align business growth with environmental responsibility. By minimizing overproduction and waste, they advanced their sustainability goals — a win for the planet and their bottom line.
Ready to scale profitably?