Dema

Changelog

New features and improvements at Dema.

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Backseat driving is now a feature

You can now queue follow-up messages while the Agent is streaming. Type while it's generating, and the message lands in a queue panel next to the composer, draining one item at a time when the turn finishes. Send now pushes a queued message straight into the running turn so that you can course-correct without cancelling. Queued items can be edited, paused, or deleted, and this feature is available on every custom agent.

A cleaner way to add and share integrations

Integration setup on custom agents has been reworked around a single searchable list. Admins can enable team-wide integrations without leaving the page, and you can attach a connection you've already made personally with one click, instead of another authorization round trip. Widening an agent's visibility now shows exactly which of your connections the new audience would run against, and each credential dialog links to the docs assistant pre-filled with a setup question. Microsoft Teams, OneDrive, and SharePoint join the catalogue. The full, up-to-date list lives in our integrations overview.

Model quality diagnostics for geolift experiments

Incrementality experiments now include a model-quality view alongside business metrics, so you can assess how much to trust a result before acting on it. Instead of taking the numbers at face value, you can see how well the model fits your data, how stable the result stays over time, and how likely the test is to raise a false alarm. If anything is unclear, ask the Dema Agent, and it will walk you through what the diagnostics mean for your experiment. The toggle sits at the top of the experiment statistics panel, and the full walkthrough lives in our incrementality testing guide.

UTM mapping is easier to work with

Existing mappings now sort alphabetically by channel group, channel, and utm_source, with a search field that filters across every UTM field and channel name. Unmapped traffic is ordered by visits, so the biggest gaps sit at the top, and auto-refreshes every 15 seconds. You no longer need to reload to see the effect of a change.

Turn data into decisions.