Your data. One foundation.
Connect orders, customer history and CRM activity.
Win back customersbefore they lapse
See who is about to stop buying, what they bought before and what brings them back, from your orders, email and ad data.
Returning customers
All markets · Weekly
Oversized Wool Coat, Black
38%
of coat buyers ordered again within 90 days
€84K
from 2,100 lapsed customers won back this month.
Used by the teams at
“Dema's Agent is truly mind-blowing. We struggled to get AI to understand our data structures and metrics, but Dema worked perfectly right out of the box.”
Robin Mostacero
CEO, Aim'n
Your audience hub. Built around customer value.
Ask for cohorts, win-back audiences or churn signals. Refine the segment rules and sync the reviewed result to your CRM.
app.dema.ai/audience-hubDemo workspace
Workspace / Audience hubShared with your team
Commercial overview · This week
Customer audiences
Customers7,928All markets
Margin LTV€499After costs & returns
Repeat purchase47.5%All markets
Return rate9.1%Weighted by orders
Audiences built on contribution
KlaviyoCRM / reviewed audience segments
0 items selected for Klaviyo.
All your data. Ready for AI.
All your commerce data, connected and ready for AI. Dema joins the records, defines your metrics and keeps your apps and agents current.
Build audiences around repeat purchase, returns and lifetime contribution, with the same definitions in your CRM.
- Customer behaviour
- Product views, sessions, orders, new & returning customers
- Value
- Acquisition spend, refunds, product & fulfilment costs, contribution down to CM3
- Next purchase
- CRM activity, purchase intervals, stock availability & predicted customer value
Keep audiences current with an agent.
Describe your segment rules and win-back triggers. Keep CRM lists, acquisition exclusions and the campaign sheet aligned.
Your agent deliversInteractive example
Eight audiences, refreshed in Klaviyo.
Audiences / Margin-based RFMKlaviyo
DeliveredHigh-margin VIPs1,842 customers+68 moved in
Loyal customers4,206 customers+94 moved in
At risk632 customers+52 moved in
214 customers changed tier. Segment counts recorded in the campaign sheet.
Customer value, after the costs.
Revenue alone doesn’t tell you who to win back. Compare customer contribution after returns, product, fulfilment and marketing costs, then use those definitions in your audience rules.
Contribution
After costs. After advertising.
Net revenue€100,000
- Product costs
- − €40,000
- Operations
- − €15,000
- Ad spend
- − €25,000
Contribution margin20%
Defined once. Used by both.
ReportsAgents
Your first retention workflow.
Ready for your team.
Connect your data, describe the work and put a reviewed workflow in your team’s hands.
Your workflow. Built by asking.
Describe your audiences, contribution rules and refresh schedule.
Your team. Ready to act.
Review segment membership and sync it to the tools your team sends from.
Questions about profit-based CRM segments
Yes. These are examples of what you can create. Describe your own app or recurring job in chat, using your connected data and available tools. Review the result and refine it in the same conversation.
Start by describing the job as you would to a colleague. Ask for the views, metrics and rules you need, review the result, and ask for changes. Your team can create and adjust apps and agents in plain language.
Klaviyo, Voyado, and Attentive are connected destinations. Segments sync on the schedule you set, and audience changes in Meta run through the same approval flow. No CSV exports, no re-uploading.
They are built on contribution margin per customer (returns, costs, and acquisition spend included) instead of revenue. A serial returner stops looking like a VIP, and a quiet high-margin customer stops being ignored.
Yes. Your team defines the tiers and thresholds once (VIP, loyal, at-risk, lapsed, or whatever your program uses), and every rebuild, sync, and answer reuses those definitions.
Against a holdout, not against opens. A share of the audience is kept aside, and the campaign is judged on incremental orders and margin versus that group, so a reactivation that would have happened anyway does not count as a win.
Only within the permissions you set. The default is that flow updates and audience changes are prepared and wait for a named approval. You can keep it fully read-only, or let low-risk syncs run automatically.
See who your VIP tier really is, measured on margin.
Bring your workflow. See how to create the app or agent your team needs in a live walkthrough.