Dema

Put your bestproducts up front

Profit, stock and sell-through for every product, so you choose what goes on the homepage, in the newsletter and in the window.

Chunky sneakers in eight colourways mounted on a concrete wall

Runner, 8 colourways

€38.40

profit per order, 6 weeks of stock left

Glass serum bottles on black stone

Vitamin C Serum, 30 ml

€22.10

profit per order, sells best from email

Black over-ear headphones on a stack of vinyl records

Wireless Headphones, Black

−€4.20

returns cost more than it earns

Used by the teams at

  • Acne Studios
  • Scuffers
  • Represent
  • NOTHS
  • Ridestore
  • Axel Arigato
  • Adlibris
  • Osprey London
“We finally have full visibility into what drives both growth and profitability, down to the product level. It's helped us make faster, smarter decisions across marketing, merchandising, and planning.”

Your collection. Your ranking rules.

Describe how you want to rank and review products. Adjust the balance of sell-through, contribution and availability in the same app.

app.dema.ai/ranking-studioDemo workspace
Example prompt
Workspace / Ranking studioShared with your team
Commercial overview · This week

Ranking studio

Contribution€51.2kAfter costs & returns
Contribution margin30.9%After costs & returns
Sell-through66.0%All markets
Return rate9.2%Weighted by orders
4 eligible
1/4
Field overshirt53score
Field overshirt
CM3
35.0%
Sell-through
81%
Views
15,820
Returns
7.8%
Conversion
2.8%
Stock cover
3.1w
XSSMLXL
Heavyweight Hoodie50score
Heavyweight Hoodie
CM3
32.0%
Sell-through
76%
Views
12,480
Returns
6.4%
Conversion
3.4%
Stock cover
2.4w
XSSMLXL
Scented candle40score
Scented candle
CM3
24.0%
Sell-through
64%
Views
10,240
Returns
9.1%
Conversion
3.8%
Stock cover
5.1w
XSSMLXL
Oat knit32score
Oat knit
CM3
28.0%
Sell-through
38%
Views
8,960
Returns
14.2%
Conversion
4.0%
Stock cover
11w
XSSMLXL
Pin overrides score · Size gaps stay visible
ShopifyStorefront / collection ranking

0 items selected for Shopify.

All your data. Ready for AI.

All your commerce data, connected and ready for AI. Dema joins the records, defines your metrics and keeps your apps and agents current.

Rank products with demand, size availability, returns and profit down to CM3 in view.

Product demand
Product views, sessions, conversion, orders & product-level ad spend
Availability
Stock by market and size, inbound orders & sell-through
Product economics
Return rates, product & fulfilment costs, contribution down to CM3

Let agents maintain the daily details.

Set the rules for collections and page rankings. Have an agent prepare the changes and keep the merch plan in sync.

Example prompt
Runs Mondays 06:00
Your agent deliversInteractive example

Your bestsellers collection stays shoppable.

Shopify
Storefront / Bestsellers / 3 marketsShopify
Delivered

24 products ranked. These three were excluded by your stock and markdown rules.

Rank for what the business keeps.

Bring profitability down to CM3 into the merch plan. Account for product, fulfilment and marketing costs, plus returns, before giving a style more visibility.

Contribution

After costs. After advertising.

€20,000
Net revenue€100,000
Product costs
− €40,000
Operations
− €15,000
Ad spend
− €25,000
Contribution margin20%
Defined once. Used by both.
ReportsAgents
The same contribution definition is used in reports and agent answers: €100,000 net revenue minus €40,000 product costs, €15,000 operations, €25,000 ad spend leaves €20,000. Comparisons use the same period and filters.

Your first merchandising workflow.
Ready for your team.

Connect your data, describe the work and put a reviewed workflow in your team’s hands.

Connect

Your data. One foundation.

Connect storefront, stock, product demand and costs.

Describe

Your workflow. Built by asking.

Ask for your collection planner and market-specific ranking rules.

Share

Your team. Ready to act.

Review the changes, publish to Shopify and keep the merch sheet in sync.

Questions about profit-based merchandising

See what its ranking would look like on profit.

Bring your workflow. See how to create the app or agent your team needs in a live walkthrough.