Your data. One foundation.
Choose the competitors and connect your product, stock and margin data.
See every competitor move. Answer the ones that pay.
Dema collects competitor ads, prices and discounts every day and checks each move against your own margin, stock and conversion.
- Answer · 9 new ads01A
- 02A
- Don’t follow · −30%03A
- 04A
- 05A
- Answer · Layer up06A
- 07A
- Don’t follow · €119 → €8908A
- 09A
- 10A
- 11A
- 12A
Worth answeringDon’t follow
Used by the teams at
“What stands out most with Dema's agent is the speed. We get to insights much faster, which means we can align on actions earlier.”
Declan Etheridge
Performance Lead, Vervaunt
Your competitors. Your watch list.
Choose the competitors, markets and categories to track. Add a metric or a rule in the same conversation.
app.dema.ai/competitor-watchDemo workspace
Workspace / Competitor watchShared with your team
Commercial overview · This week
Competitor watch
Competitor pulse · checked 06:0036 new ads · 3.6× last week
Northwind · 9 overshirt ads in a day
2 weeks agoLast weekToday
Ideas to push this weekMatched to your stock and margin
Slack#trading / competitor moves
0 items selected for Slack.
All your data. Ready for AI.
All your commerce data, connected and ready for AI. Dema joins the records, defines your metrics and keeps your apps and agents current.
Competitor activity joined to your own range, so every move comes with the matching products, margin and stock.
- Competitor ads
- New and active ads from the Meta and TikTok ad libraries, by competitor and theme
- Competitor sites
- Prices, discounts, product order, new arrivals & homepage changes
- Your products
- Matching styles with margin, stock cover, conversion & sell-through
Let an agent watch the competition.
Get a brief every morning with the moves worth answering, and a hold-or-respond call when a competitor discounts a category you sell.
Your agent deliversInteractive example
One move to answer. One to ignore.
#trading / Competitor briefSlack
DeliveredReviewReviewReviewNorthwind leads with overshirts, so ours moves up. Fjäll & Co is clearing knitwear at 30% off, and we keep full price.
Their move. Your numbers.
A competitor discount only matters if it changes what you sell. Check your own conversion, margin and stock on the matching products before you follow.
Contribution
After costs. After advertising.
Net revenue€100,000
- Product costs
- − €40,000
- Operations
- − €15,000
- Ad spend
- − €25,000
Contribution margin20%
Defined once. Used by both.
ReportsAgents
Your first competitor workflow.
Ready for your team.
Connect your data, describe the work and put a reviewed workflow in your team’s hands.
Your workflow. Built by asking.
Describe what to track and which moves you want to hear about.
Your team. Ready to act.
Get the brief in Slack and approve any price or campaign change.
Before you start watching.
Yes. These are examples of what you can create. Describe your own app or recurring job in chat, using your connected data and available tools. Review the result and refine it in the same conversation.
Start by describing the job as you would to a colleague. Ask for the views, metrics and rules you need, review the result, and ask for changes. Your team can create and adjust apps and agents in plain language.
Public sources: the Meta and TikTok ad libraries, and competitor product pages, prices, discounts and homepages. Dema collects them on a schedule through connected scraping tools such as Apify, then keeps a history of every change.
The ones you choose. Describe your competitor list, markets and categories, and change it at any time in the same conversation.
By category, attributes and price band, with your team able to correct a match. Each competitor move is shown next to your matching products, with margin, stock cover and conversion.
No. The agent recommends whether to hold or respond. Price and campaign changes are prepared for a named approver before anything reaches your store or ad accounts.
No. Black Week is when it matters most, but the same watch runs every day: new launches, discount levels, ad themes and homepage changes.
Name your competitors. See what they did this week.
See your competitors' ads, prices and discounts next to your own products, and how a daily brief would work for your team.