Bid upHeavyweight Hoodie, Grey
€95
- CM3/order
- €24.10
- Stock
- 9 wk
- Returns
- 6%
Stop bidding on products that lose money, sell out or get returned.
Dema checks every product in your Shopping and Performance Max feed for profit after ad spend, stock left and returns. Bid up on the ones that earn, and pull the rest before they waste budget.
Bid up
Stop · loses moneyWireless Headphones, White
€179
- CM3/order
- −€6.40
- Stock
- 12 wk
- Returns
- 11%
Pause · sells out in 8 daysLeather Sneakers, White
€129
- CM3/order
- €18.40
- Stock
- 1.1 wk
- Returns
- 9%
Bid upCast Iron Casserole, 24 cm
€119
- CM3/order
- €31.20
- Stock
- 7 wk
- Returns
- 2%
Lower bid · 38% returnedOxford Shirt, Light Blue
€89
- CM3/order
- €2.10
- Stock
- 8 wk
- Returns
- 38%
Pause · only XS leftPuffer Jacket, Black
€249
- CM3/order
- €38.50
- Stock
- 0.6 wk
- Returns
- 14%
Used by the teams at
“We finally have full visibility into what drives both growth and profitability, down to the product level. It's helped us make faster, smarter decisions across marketing, merchandising, and planning.”
Jeanette Dyhre Kvisvik
CEO, Villoid
Your bid rules. Built into your app.
Choose the CM3 threshold, stock rule and markets. Review the decisions and send approved changes to Merchant Center, all by asking.
app.dema.ai/bid-controlDemo workspace
Workspace / Bid controlShared with your team
Commercial overview · This week
Feed bid control
Acquisition spend€25.7kAll markets
Contribution€16.3kAfter costs & returns
Contribution margin12.8%After costs & returns
Weeks of cover6.9 wkAll markets
CM3 per order after ad spend
Click a product to review← Loses moneyEarns after ads →
Google Merchant CenterShopping & PMax / bid decisions
0 items selected for Google Merchant Center.
All your data. Ready for AI.
All your commerce data, connected and ready for AI. Dema joins the records, defines your metrics and keeps your apps and agents current.
Ad spend per product, joined to product costs, returns, fulfilment and stock. CM3 per product, not ROAS per campaign.
- Ad spend
- Shopping and Performance Max spend, clicks and conversions per product
- Stock & demand
- Inventory by size and market, stock cover, sell-through & inbound orders
- Profitability
- Product and fulfilment costs, returns & CM3 after ad spend per product
Let an agent keep the feed clean.
Have an agent exclude products that lose money or are about to sell out, and bring them back when they earn again. Every change waits for your approval.
Your agent deliversInteractive example
Three products stop costing you money.
Performance Max / Product exclusionsGoogle Ads
For approval- products to exclude
- 3
- weekly spend freed up
- €2.9k
| Product | CM3 per order | Decision |
|---|---|---|
| Field overshirt | −€10.40 | Exclude |
| Puffer jacket | −€3.90 | Exclude |
| Rib beanie | −€1.20 | Exclude |
| Boxy tee | €11.70 | Keep |
Negative CM3 after ad spend for 14 days. The boxy tee stays in: it earns €11.70 per order.
Bid on what the business keeps.
ROAS counts revenue. CM3 counts what is left after product costs, fulfilment, returns and the ad spend itself. Use it to decide which products deserve a bid.
Contribution
After costs. After advertising.
Net revenue€100,000
- Product costs
- − €40,000
- Operations
- − €15,000
- Ad spend
- − €25,000
Contribution margin20%
Defined once. Used by both.
ReportsAgents
Your first feed workflow.
Ready for your team.
Connect your data, describe the work and put a reviewed workflow in your team’s hands.
Your data. One foundation.
Connect ad spend, product costs, returns and stock.
Your workflow. Built by asking.
Describe your bid rules, CM3 thresholds and stock limits.
Your team. Ready to act.
Review the decisions, then send approved changes to your feed.
Before you change the feed.
Yes. These are examples of what you can create. Describe your own app or recurring job in chat, using your connected data and available tools. Review the result and refine it in the same conversation.
Start by describing the job as you would to a colleague. Ask for the views, metrics and rules you need, review the result, and ask for changes. Your team can create and adjust apps and agents in plain language.
Dema joins ad spend per product to product costs, fulfilment, payment fees and returns. CM3 is what is left after all of that, including the ad spend behind the product. Your finance team sets the definitions once, and the app and agents reuse them.
Yes. Exclusions are prepared as product-level changes in Google Ads, and custom labels can be sent to Google Merchant Center so your Shopping and Performance Max campaigns bid by margin tier and stock. Changes wait for approval unless you choose otherwise.
You set the rules: how many days of negative CM3, minimum spend, products with open tests and protected styles. Products with missing costs or a stale stock feed are flagged instead of excluded.
Yes. Each exclusion carries a restore rule, for example when CM3 after ad spend turns positive or when new stock arrives, so the feed recovers without anyone remembering to undo it.
Product feed management covers how Dema labels and syncs your feeds. This use case is the decision on top: which products to stop, limit or scale based on CM3, stock and sell-through, and the approval flow around it.
Bring your feed. See what each product earns.
See CM3 after ad spend and stock cover for the products you advertise, and how a bid control app and agent would work on your data.