How Myrqvist Use Dema to Optimize for Profitable Growth
Myrqvist is a leading footwear brand with a strong presence in retail and e-commerce. Known for high-quality craftsmanship and timeless designs, Myrqvist has successfully expanded its market reach globally. With a mix of direct-to-consumer and wholesale channels, the company faced challenges continuing to scale while optimizing for profitable growth.
Challenges
Budgeting across markets
Managing varying fulfillment and marketing costs across international markets was complex and required real-time optimization to ensure profitability.
Data fragmentation
Reliance on multiple Excel sheets for data gathering led to outdated information and inefficient decision-making.
High costs and complexity
The potential need to hire analysts, a tech team, or consultants to visualize and analyze data would have added unnecessary cost and complexity.
Solution with Dema
Order-level profitability control
By leveraging Dema's data and insights, Myrqvist ensures that every order shipped is profitable, focusing on contribution margin 3.
Real-time budgeting
Thanks to Dema's platform insights, Myrqvist now optimizes marketing budgets in real time. This ensures alignment and more effective decision-making, driving optimal profitable growth.
Increasing efficiency
Dema eliminated the need to pull multiple Excel sheets from different systems, reducing time spent on data gathering and improving data accuracy significantly.
Reducing costs & complexity
Using Dema, Myrqvist avoided the costs and complexities of hiring a tech team or consultants while continuously benefiting from new features and integrations.
“Since we started using Dema, we can optimize our budgets for the most profitable growth in real time.”
Sebastian Öhrn · Founder, Myrqvist
“I highly recommend Dema to e-commerce professionals. The return on investment has been invaluable, boosting efficiency, profit margins, and ROAS.”
Douglas Holm · Head of Growth, Myrqvist
Ready to scale profitably?