Scaling Smarter: How Villoid Drove +139% Profit Growth
Villoid, the Norwegian curated fashion platform, is known for blending emerging and established brands into a seamless shopping experience for the modern consumer. As demand grew, the team set their sights on scaling with precision — focusing not just on revenue, but on sustainable, profitable growth.
Objective
Villoid needed a way to scale revenue while improving profitability and marketing efficiency. Their key goals: get clarity on product-level performance, reduce guesswork in campaign planning, and improve margins while growing top-line.
Solution
By using Dema, Villoid unlocked a unified view of what drives performance and profit:
Real-time tracking
Product-level profitability tracking in real time.
Multi-touch attribution
Informed ad spend with accurate multi-touch attribution.
Smart optimization
Smarter feed and website optimization based on what actually converts.
“Dema has completely changed how we operate. We finally have full visibility into what drives both growth and profitability — down to the product level. It's helped us make faster, smarter decisions across marketing, merchandising, and planning.”
Jeanette Dyhre Kvisvik · CEO
Results
Measurable results
139% growth in net gross profit 3, 84% increase in net sales, 29% improvement in net gross margin 3, and 39% increase in marketing spend — with significantly higher ROI.
Profit-first strategy, proven impact
With Dema's real-time profitability insights, Villoid shifted focus toward high-margin products and precision-led marketing. Instead of scaling spend blindly, the team reallocated budget based on performance — leading to more than double the profit, higher margins, and a significant lift in sales.
Efficiency meets clarity
By reducing manual analysis and streamlining decision-making, Dema helped Villoid act faster and smarter. Flat inventory growth meant tighter control, while product and campaign decisions were guided by data — not assumptions.
Ready to scale profitably?