Automate recurring work
Your Monday trading report, ready before the meeting.
Stop rebuilding the same weekly view from exports, dashboards, and ad platforms. Describe what your team needs once. Dema checks the latest numbers, explains the movements, and delivers the report on schedule.
Agent examples
The agents behind the Monday report.
The report agent builds and delivers overnight; the refund monitor watches every day in between. Both were set up once, in plain language, with the rules your team taught them.
Trading Report
Runs Mondays 07:00
Every Monday at 07:00, deliver the trading report to #trading with the largest movements explained.
Reasoning
“Revenue is flat but contribution margin moved — lead with the margin story, not the topline.”
Queried modeled data
Orders, spend, margin, and returns across markets · week over week
Used skill: monday-report-format
The structure your team taught it — same sections every week
Built the report
12 movements explained · 3 flagged for the meeting
Delivered to #trading and the KPI sheet before 07:00
App examples
The dashboard the Monday meeting runs on.
Built by describing it, shared with the whole team, and always on live modeled data — so the meeting starts from the same numbers the report was written on.
Apps /Weekly Trading Dashboard···
Ask appWeekly Trading Dashboard
Live modeled data · Refreshes every morning
Shared with 8Week 23 · Jun 1 – Jun 7
OverviewBy marketStock risk
Net revenue
€412K+4%
Contribution profit
€86.4K+6%
Ad spend
€118K−2%
Blended ROAS
3.4×+0.2
Contribution profit
ActualForecastW17W18W19W20W21W22W23W24W25W26
Stock risk by market
3 flaggedUSOuterwear11.4 wksHigh
SEKnitwear9.8 wksMedium
DEDenim6.1 wksLow
Question examples
The follow-ups Monday always produces.
When the report raises a question, ask it in the same place — the answer runs on the same definitions the report was built on.
Getting started
Live before the end of the week.
No implementation project, no code, no analyst backlog — connect once, describe the workflow, and the whole team has it.
01
Connect your data once
Store, ad platforms, and logistics connect in about a day and stay maintained — nobody on your team owns a pipeline.
Every Monday at 07:00, deliver the trading report to #trading with the largest movements explained.
02
Describe this workflow
Type what you want the way you'd brief a colleague. Every example on this page is a real prompt — that sentence is the whole setup.
Runs on schedule
LiveShared with the team
YLEMTAdjusted in chat
~40s
03
It's live for the whole team
Scheduled, shared, and permissioned from day one. Teammates use it without setting anything up, and changes happen in chat.
See this on your own data
Leave your email and pick a time — we'll walk through this workflow live on a 20-minute call.
The report is the easy part.
What makes it worth acting on is everything underneath: one agreed profit figure, definitions the AI cannot misread, measurement that proves cause, and a workflow the whole team owns.
01
The number is CM3, and everyone gets the same one.
Orders, spend, COGS, fulfilment and returns are reconciled into one profit figure. Marketing, finance and merchandising stop arguing about which export is right.
Profit waterfall
Revenue to CM3 breakdown for the current period. Each row shows the contribution or cost deducted.
Revenue
€284,000
COGS
−€112,000
Gross Profit
€172,000
Ad Spend
−€52,300
Shipping & Returns
−€28,400
Fixed Costs
−€18,700
CM3
€72,600
02
The AI never has to guess what a metric means.
Your metrics, markets and relationships are modeled before AI touches them, so it reads the definition your team set instead of inferring one from raw tables.
“Dema's Agent is truly mind-blowing. We struggled to get AI to understand our data structures and metrics, but Dema worked perfectly right out of the box. It's the first tool that truly understands our data from the very first prompt!”
Metrics
Select which metrics to include in this analysis. The agent will track and report on all selected metrics.
Search metrics
Available metrics
Revenue
Contribution Margin 3
ROAS
New Customer Rate
Impressions
CPA
Sessions
AOV
4 of 8 selected
03
Know which spend actually caused the growth.
Marketing mix modeling, incrementality tests and attribution sit inside the same profit model. A recommendation to shift budget arrives with the evidence behind it.
“Since we started using Dema's incrementality testing, we've gained a much clearer view of what truly drives incremental demand in our paid social. Those insights now guide a significant part of our global spend.”
Kousha Torabi
Co-founder, Ninepine
Varné Studios
Dashboards
Reports
MMM
Segmentations
Incrementality
Settings
MMM configurations
Net gross profit 3
New customer revenue + LTV
Gross sales
Net gross profit 3
Unsaved changes
Save
EUR
Last week
vsActual spend
Spend overview
AbsoluteRelative
Facebook Awaren...
Facebook Leadgen
Facebook Tr...
Google Generic
Google PMAX
Nordics
-21.5K
+12.3K
-1.2K
+5.9K
+1.1K
US
-8.3K
-6.1K
-14K
+1.4K
+3.1K
Australia
-0.09K
-0.05K
+3.1K
+0.6K
-0.5K
DACH
+14.5K
-15K
-0.8K
-16.4K
+1.5K
United Kingdom
+5.1K
-29K
-8.9K
+14.3K
+7.2K
France
-12K
-4.7K
+7K
-4.9K
-0.02K
-30K0+30K
Optimized vs actual spend
Ad spend76.7K-24% vs 99.1K actual
New customer revenue12.3K-4% vs 12.8K actual
Net gross profit 3155.2 K+17% vs 128.7K actual
Net gross profit 2119.8K+10% vs 203.6K actual
Gross sales221.5K+8% vs 203.6K actual
ROAS291%-8% vs 301% actual
Opportunities
MarketsChannels
ViewModel settings
Aggregation
Markets
Select allUS
Nordics
Australia
DACH
United Kingdom
France
Channels
Select allFacebook Awareness
Facebook Leadgen
Facebook Traffic
Google Generic
Google PMAX
TikTok
Snapchat
Pinterest
Metrics
Select allAd spend
New customer revenue
Net gross profit 3
Net gross profit 2
Gross sales
ROAS
epROAS
Recommended shift
+€9.8k profitMeta Prospecting
−€6,000
Google Search
+€6,000
Backed by incrementality tests, not platform attribution.
04
It already knows how your company works.
Organisation-wide instructions set the rules every agent follows, and each person's own preferences sit on top. New joiners inherit the house standard instead of learning it.
Organization instructions106/1500
Prioritize profit over revenue in all analyses. Always report CM3, not CM2. Focus on Nordic markets first.
Personal instructions129/1500
Show me weekly trends by default. Include new customer contribution in all reports. Highlight anomalies with a brief explanation.
05
A good prompt lives on one laptop. This runs for the team.
Share it, set who can edit, and have it delivered into Slack on a schedule. When that person leaves, the workflow stays.
Share
Share this analysis with team members or generate a public link for stakeholders.
People with access
Y
You
you@company.com
LE
Lisa Eriksson
lisa@company.com
MT
Marketing Team
team channel
Link settings
Anyone with the link can view
06
The tool your team wanted, live this afternoon.
Build the app around how the team actually works instead of waiting for a roadmap. Anyone who can describe the change can make it.
“The most valuable thing with the agent is that I can tell it what I want to figure out, let it write its own prompt, run the analysis, and come back to a finished report. I don't have to build it manually anymore.”
Weekly Performance: NordicsMar 31 – Apr 6
07
Teams like yours already shipped this.
More than a million AI actions run inside Dema every month, at brands like Acne Studios, Axel Arigato and Represent. These are workflows their own commercial teams built, not pilots a vendor set up.
AI actions run in Dema every month
1M+
Anyone can get an answer once.
The question is whether it is the right number, whether the team gets it every Monday without you, and whether it can act on what it finds. That is the difference between a prompt and a system.
An AI assistant on your exports
Where the numbers come from
An AI assistant on your exports
Whatever was pasted into this session, as of whenever it was exported.
Dema
Orders, spend, COGS, fulfilment and returns, reconciled before anyone asks.
What a metric means
An AI assistant on your exports
Re-explained in the prompt each time, and slightly differently by each person.
Dema
Defined once by your team, then reused by every answer, report and app.
Whether the recommendation holds up
An AI assistant on your exports
Reads the platform's reported numbers back to you.
Dema
Checked against incrementality and modeled profit before it suggests moving budget.
Who gets it, and when
An AI assistant on your exports
Whoever remembers to re-run the prompt and paste the result somewhere.
Dema
In #trading at 07:00 every Monday, with roles deciding who can change it.
What happens when the data is wrong
An AI assistant on your exports
It answers anyway, in exactly the same confident tone.
Dema
Missing data and broken definitions get flagged instead of quietly published.
What it is allowed to change
An AI assistant on your exports
Nothing. It writes text and you carry out the action.
Dema
Drafts the action and waits for a named approval before anything is sent.
Where it runs
An AI assistant on your exports
The provider's default region, on the provider's terms.
Dema
EU or US inference, your choice, and never used to train a model.
A one-off idea, right now
An AI assistant on your exports
Genuinely better. No setup, no connection, no context — just ask it.
Dema
Built for the work that repeats, which is more than a throwaway question needs.
From months to one command
“What took two people three to four months now runs in a single command. We built 20 workflows in three weeks without writing a line of code.”
Questions
Questions about automating the report
Yes. You define the metrics, sections, comparisons, thresholds, markets, products, and commentary the meeting needs. The workflow can mirror the existing pack while removing its manual assembly.
It runs on Dema’s modeled commercial data, connecting orders, costs, returns, inventory, marketing, and customer behavior. The report uses the same definitions as the rest of Dema.
Yes. The delivered report remains an active Dema session. Ask why a metric moved, inspect a market or product, request another comparison, or turn a finding into recurring monitoring.
Yes, within the permissions you set. Keep the workflow read-only, let it draft actions, or require a named person to approve changes before anything is sent or updated.
The workflow can surface missing data, broken definitions, and unusual movements instead of silently publishing them. Your team controls the checks and escalation path.
Bring your current report