Executive summaryThis week
Protect contribution before adding spend.
Germany contributes €44.3k (41% of the total). Sweden has a 12.4% return rate.
Bring to the meeting
Returns have increased in knitwear. Check sizes before the next promotion.
Last week in one report.
Sales, margin, stock and ad spend for the week, by market and style, in one report your team reads before the trading meeting.
Net sales
€252K+5% vs week 40
Gross margin
57%+1.4 pts
Ad spend
€41K16% of net sales
Stock cover
8.5 wk3 styles under 2 wk
Trading report agentRan Monday at 07:00
2 waiting for youNet sales rose 5% to €252K, led by knitwear in Sweden and email in Norway. Gross margin is up 1.4 points because fewer orders shipped with a discount. The UK fell 2% after two outerwear styles sold out on Wednesday, while Meta kept spending on them.
Reorder Puffer Jacket, Black
600 units for the UK warehouse · arrives in 3 weeks
Pause UK ads for the two sold-out styles
Meta · about €2,400 a week
Report posted to #trading in Slack at 07:02
Net sales by market, last week
- Sweden€96K+7%Knitwear up 22%
- Germany€64K+4%Sneakers ahead of plan
- UK€52K−2%Two outerwear styles out of stock
- Norway€40K+9%Email drove a third of sales
“What took two people three to four months now runs in a single command. We built 20 workflows in three weeks without writing a line of code.”
Tom Everson
Digital Director, Tatti Lashes
Your weekly trading view. Built by asking.
Describe your markets, metrics and meeting format. Add a comparison or change a definition in the same conversation.
app.dema.ai/trading-workspaceDemo workspace
Workspace / Trading workspaceShared with your team
Commercial overview · This week
Weekly trading
Net revenue€357kAll markets
New customers2,550All markets
Contribution€108.3kAfter costs & returns
Return rate9.1%Weighted by orders
Supporting numbersCM3 / net revenue
| Market | Revenue | CM3 | Returns |
|---|---|---|---|
| €142.8k | €44.3k | 8.6% | |
| €98.6k | €27.6k | 12.4% | |
| €71.4k | €21.4k | 7.2% | |
| €44.2k | €15k | 6.8% |
Google SheetsMonday trading / market review
0 items selected for Google Sheets.
All your data. Ready for AI.
All your commerce data, connected and ready for AI. Dema joins the records, defines your metrics and keeps your apps and agents current.
Review new customers, returns, stock and contribution down to CM3 with one shared set of numbers.
- Trading
- Product views, sessions, orders, new & returning customers
- Demand & supply
- Channel and product-level ad spend, inventory & inbound orders
- Profitability
- Returns, product & fulfilment costs, contribution down to CM3
Let an agent prepare Monday.
Ask for the weekly report, the refund checks and the handoff to your team’s sheet. Set the schedule and review rules.
Your agent deliversInteractive example
Your trading sheet. Ready for Monday.
Weekly trading / Week 37Google Sheets
Delivered- movements explained
- 12
- flagged for the meeting
- 3
| A | B | C | |
|---|---|---|---|
| 1 | Metric | This week | Change |
| 2 | Contribution margin | €92.4k | −8.2% |
| 3 | Return rate | 18.4% | +3.1 pp |
| 4 | New customers | 1,248 | −6.4% |
Monday reviewChange logDefinitions
New customers, return costs and contribution, with the movements explained.
The meeting starts with the same number.
Trace revenue through returns, product, fulfilment and marketing costs to CM3. Finance, marketing and trading share the same definitions, so the meeting can focus on decisions.
Contribution
After costs. After advertising.
Net revenue€100,000
- Product costs
- − €40,000
- Operations
- − €15,000
- Ad spend
- − €25,000
Contribution margin20%
Defined once. Used by both.
ReportsAgents
Your first trading workflow.
Ready for your team.
Connect your data, describe the work and put a reviewed workflow in your team’s hands.
Your data. One foundation.
Connect orders, ad spend, stock and product costs.
Your workflow. Built by asking.
Ask for the trading app, weekly report and exceptions your team needs.
Your team. Ready to act.
Review the numbers, update the trading sheet and share the Monday summary.
Questions about automating the report
Yes. These are examples of what you can create. Describe your own app or recurring job in chat, using your connected data and available tools. Review the result and refine it in the same conversation.
Start by describing the job as you would to a colleague. Ask for the views, metrics and rules you need, review the result, and ask for changes. Your team can create and adjust apps and agents in plain language.
Yes. You define the metrics, sections, comparisons, thresholds, markets, products, and commentary the meeting needs. The workflow can mirror the existing pack while removing its manual assembly.
It runs on Dema’s modeled commercial data, connecting orders, costs, returns, inventory, marketing, and customer behavior. The report uses the same definitions as the rest of Dema.
Yes. The delivered report remains an active Dema session. Ask why a metric moved, inspect a market or product, request another comparison, or turn a finding into recurring monitoring.
Yes, within the permissions you set. Keep the workflow read-only, let it draft actions, or require a named person to approve changes before anything is sent or updated.
The workflow can surface missing data, broken definitions, and unusual movements instead of silently publishing them. Your team controls the checks and escalation path.
See what the recurring workflow could replace.
Bring your workflow. See how to create the app or agent your team needs in a live walkthrough.