Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
Dema vs Measured (2025 Comparison)
Measured is built for agencies and analysts, it often requires weeks of prep and support to produce insights. Dema gives growth teams always-on MMM, attribution, and predictive planning in a modern UI, with e-commerce ready data pipelines and zero dependence on heavy service layers.
An MMM built for e-commerce speed, not enterprise drag
Measured takes a service-led approach to marketing mix modelling. While it’s comprehensive, it’s also slow, expensive, and dependent on static reports. Dema.ai delivers operator-ready insights through a SaaS platform — designed for in-house teams that want to move fast and measure smarter.
Dema runs fresh MMM models constantly - no need to wait weeks for an agency to re-run your data. Move faster, measure continuously.
Measured often requires dedicated analyst time and stakeholder support. Dema is intuitive, fast, and accessible - built for ecommerce marketers, founders, and growth teams.
Dema unifies MMM, MTA, and modelled incrementality - and adds predictive budgeting tools so you can simulate what’s next, not just analyse the past.
Operator-Ready, Not Analyst-Dependent
Unlock precise, actionable recommendations in seconds to accelerate your growth strategy.
Dema delivers strategic MMM insights in real time, not weeks later.
Dema puts MMM, attribution, and incrementality in one always-on platform - so you’re not waiting on quarterly model runs or analyst handoffs. While Measured focuses on MMM and experiments with more service-heavy delivery, Dema gives growth teams real-time, margin-aware insights in a modern UI, ready to act on daily.
Always-on MMM with built-in incrementality testing
Profit, new customer %, and LTV alongside media metrics
Full ecommerce + media integrations (Shopify, Amazon, Meta, and more)
Decision-ready insights without analyst prep cycles
Reallocate spend and scale with confidence
Where Measured delivers scheduled MMM outputs, Dema delivers a live, e-commerce native view of what’s working.
Dema vs Measured features comparison for 2025
Measured is powerful, built for agencies and analysts with workflows that demand prep and support. Dema.ai delivers always-on MMM, attribution, and predictive planning in a modern UI with ecommerce-ready data pipelines.
Features | Dema | Measured |
|---|---|---|
Unified Measurement Stack | Combines MMM/incrementality testing and ML-powered MTA in one commerce-native platform | Uses MMM plus causal experiments but requires separate workflows for insights |
Profit-First Modeling | Models contribution margin-factoring in costs across channels/returns & operations | Attribution is revenue or conversion-focused without built-in P&L or cost logic |
Real-Time Forecasting | Embedded AI forecasts for sales/profit/inventory and LTV | Not designed for live forecasting; focuses on post-hoc model outputs |
Flexible Attribution Options | Offers last-click/linear & ML-based MTA plus ad-platform models - switchable in real time | Primarily centered on experimental causality and media mix outputs - not full MTA control |
No-Code Automation | Self-serve geo tests/auto-updating MMM → MTA insights/ zero data-science lift | Requires more setup and analyst involvement for experimentation workflows |
Integration Ecosystem | Full omnichannel: Shopify POS ad platforms offline warehouses | Focuses on media portfolio measurement - less commerce system integration |
Dema vs Measured
"Since we started using Dema, we can optimize our budgets for the most profitable growth in real time."
Sebastian Öhrn
Founder
Myrqvist
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