Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
Dema vs Northbeam (2025 Comparison)
Northbeam helped bring attribution into sharper focus for many Shopify brands. But when you’re scaling globally or need more than last-click touchpoints, Dema.ai gives you the edge. With predictive modelling, hybrid attribution, and marketing mix modelling - Dema helps brands plan, not just react.
Built for brands that want more than clickstream data
Northbeam introduced a smarter view of performance for ecommerce teams. But it’s still rooted in deterministic attribution - reliant on what customers click and purchase. Dema takes things further, blending econometrics, machine learning, and true incrementality to provide operator-level clarity.
Dema merges Marketing Mix Modelling with Multi-Touch Attribution, giving you directional clarity and day-to-day granularity - all in one model.
Northbeam relies heavily on post-purchase surveys and tracking pixels. Dema models the full funnel — even when visibility is blocked or delayed.
View media impact through margin, contribution, and payback windows. Not just ROAS - actual return.
Clarity Beyond Clicks
While Northbeam stops at deterministic attribution, Dema delivers full-funnel visibility, profit-focused modeling, and true incrementality.
From click data to complete growth intelligence
Northbeam excels at deterministic attribution using clickstream and post-purchase data, but it stops short of full-funnel modelling. Dema combines MMM, MTA, and incrementality testing into a single e-commerce ready platform-connecting spend to profit, LTV, and growth forecasts. With built-in geo and channel-level modelling, Dema moves beyond click data to show the true drivers of performance.
Full-funnel analytics that connect media to profit and LTV
Always-on MMM with incrementality testing built in
Predictive forecasting for budget and scenario planning
Margin-aware insights for smarter allocation decisions
Advanced Insights, Effortless Execution
Where Northbeam focuses on clicks and conversions, Dema delivers a complete growth decision engine built for serious ecommerce brands.
Dema.ai vs Northbeam features comparison for 2025
Dema.ai delivers a far more advanced analytics stack than Northbeam, combining a hybrid MMM + MTA attribution model, built-in Marketing Mix Modelling, and test-ready incrementality insights—none of which are supported by Northbeam.
Features | Dema | Northbeam |
|---|---|---|
Attribution Modelling | MMM and MTA hybrid with profit and LTV context | Multi-touch attribution with rules-based and blended models |
Marketing Mix Modelling | Built-in geo and channel level models ready for ecommerce | No native MMM requires external modelling |
Incrementality Testing | Modelled lift with built-in experimentation tools | Limited incrementality via channel holdouts |
Forecasting & Planning | Budget simulation demand forecasting and LTV modelling | No forecasting features |
Profit-Based Insights | Margin-aware and contribution-based analysis down to SKU level | Focus on ROAS and blended revenue metrics |
Ecommerce Integrations | Native Shopify Meta Amazon offline and retail | Integrations focused on ad platforms and analytics tools |
Setup Time | Live in days with no developer support needed | Weeks to months with technical setup |
Reporting Interface | Operator-focused decision-ready dashboards | Analytics-first reporting views for marketing teams |
Dema vs Northbeam
"Since we started using Dema, we can optimize our budgets for the most profitable growth in real time."
Sebastian Öhrn
Founder
Myrqvist
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