Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
Dema vs Triple Whale (2025 Comparison)
Fast-growing ecommerce brands are switching from Triple Whale to Dema to unlock deeper insights, smarter attribution, and more accurate marketing mix models. If you're serious about profit-driven growth, you're in the right place.
Built for e-commerce operators who need accuracy, not just dashboards
Unlike Triple Whale, which focuses on blended ROAS and basic post-purchase attribution, Dema goes deeper. Our approach combines Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and predictive insights to give operators a clear understanding of what’s driving profitable growth.
We don’t stop at top-line metrics. Dema connects performance data with margins, returns, and LTV to show you the true ROI of every channel.
Plan your next move with machine learning models that simulate budget shifts, market trends, and seasonal impacts in real time.
Dema helps you optimise for long-term value – from retention cohorts to product-level payback – so you scale efficiently, not recklessly.
The Attribution Engine for Profitable Growth
Dema combines precision modeling and predictive AI to go beyond surface-level metrics - giving ecommerce operators the clarity to scale smart.
Sophisticated analytics, streamlined for speed
While Triple Whale offers basic blended ROAS and last-touch attribution, Dema goes far beyond. Powered by advanced AI and enriched with commercial-grade data, Dema’s Marketing Mix Modeling (MMM) delivers channel-level and geo-targeted insights rivaling a full data science team — without the overhead or complexity. With hybrid MMM + MTA attribution, margin-aware profitability modeling, and dynamic forecasting tools, Dema empowers marketers to drive strategy with the depth, precision, and foresight that high-growth brands demand.
Get enterprise-grade analytics without building a data team.
Real-Time Performance Tracking & Optimization
Strategic Guidance Backed by Industry Benchmarks
Smarter Budget Allocation, Maximum ROI
Elite insights, accessible efficiency
Get access to the same advanced strategies used by top brands, all automated and built to scale - move faster, spend smarter, and grow with confidence.
Dema vs Triple Whale features (2025 Comparison)
Fast-growing ecommerce brands are switching from Triple Whale to Dema to unlock deeper insights, smarter attribution, and more accurate marketing mix models. If you're serious about profit-driven growth, you're in the right place.
Features | Dema | Triple Whale |
|---|---|---|
Primary Focus | Profitability / epROAS / cost breakdown / forecasts and creative analytics - full visibility into growth levers | Focus on attribution ROAS MER and basic creative tracking |
Data Scope | Omnichannel covers e-commerce retail logistics inventory and returns | Limited to digital commerce beyond Shopify |
AI Capabilities | Agentic analytics with demand / forecasting / incrementality and AI driven creative insights | Conversational insights Moby and creative agents |
Real-time Profit Visibility | Yes epROAS and full profitability view after costs across all channels | Tracks revenue and ROAS |
Attribution & Marketing Insights | Advanced epROAS omnichannel attribution creative analytics mix modeling and incrementality testing | Focused on ROAS cohort creative and pixel tracking |
Ease of Use | No code omnichannel dashboards powered by AI | Dashboards / mobile app / visual tools |
Best For | Brands seeking omnichannel profitability creative intelligence and full control of performance data | Brands focusing on marketing attribution and performance |
"Dema's platform allowed us to turn data into action and maximize both revenue and profitability."
Robin Mostacero
CEO
Aim'n
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Dema vs Triple Whale