Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
Dema vs Haus (2025 Comparison)
Haus helped teams rediscover incrementality - but running isolated lift tests every few weeks isn’t scalable. Dema builds that same measurement layer directly into your everyday strategy: always-on, multi-channel, and profit-driven. If you want smarter attribution without slowing down, Dema is the better path.
Incrementality without the friction
Haus offers lift testing through structured experiments — but that often means weeks of waiting, restricted traffic splits, and results limited to one channel at a time. Dema’s hybrid measurement model solves this: combining always-on MMM, MTA and modelled lift for clearer answers, faster.
Instead of pausing campaigns or isolating traffic, Dema uses synthetic control groups and predictive modelling to estimate lift in real time.
Haus is heavily tied to Meta and single-channel frameworks. Dema works across Meta, Google, Amazon, email, affiliate, and more - giving you total performance visibility.
Dema doesn’t stop at lift. You get forecasting, budget simulation, LTV modelling, and profit impact — so you know what to do next, not just what happened.
Attribution + Forecasting, Together
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Operate like the top 1%
Dema delivers what Haus promises, in real time.
Where Haus relies on manual lift tests and isolated experiments, Dema gives you live, always-on incrementality modelling across every channel. Powered by AI and enriched with actual profit data, Dema surfaces channel-level ROI, new customer acquisition, and epROAS in real time - no traffic splits, delays, or black boxes.
Whether you’re running Meta, Shopping, Search, or affiliates, Dema brings MMM, MTA, and profitability into one decision-ready view.
Real-time lift modelling — no test setup or holdouts required
Channel and campaign-level clarity across Meta, Google, and more
epROAS, new customer %, and profit surfaced instantly
All-in-one view to optimise spend — without switching tools
Most platforms deliver incrementality insights in cycles.
Dema delivers them continuously - across every channel, every day.
Dema.ai vs Haus Features Comparison for 2025
Haus delivers strong geo-based incrementality testing, but it operates as a standalone layer. Dema.ai integrates lift data directly into MMM and attribution, giving growth teams faster, profit-aware insights they can act on daily.
Features | Dema | Haus |
|---|---|---|
Incrementality Methodology | Built-in MMM + geo‑based incrementality testing - unified and margin‑aware | GeoLift experiments and causal attribution reporting |
Speed of Insights | Always-on - live incrementality metrics delivered daily via UI | Automated geo tests but insights depend on experiment cadenc |
Attribution Calibration | Automatically calibrates MMM and MTA with incremental lift from experiments | Offers causal attribution using GeoLift data; still siloed from full MMM workflows |
Omnichannel Support | Covers digital online/offline retail data spanning media + commerce data | Tests across channels including offline; benefits from Crisp integration for SKU-level POS data |
Actionability | Profit LTV and media performance surfaced together - ready for allocation decisions | Focused on lift reporting—budget planning features are not primary yet |
Dema vs Haus
"Dema's platform allowed us to turn data into action and maximize both revenue and profitability."
Robin Mostacero
CEO
Aim'n
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