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Fine-tune every feed for maximum visibility, lower CPCs, and higher conversions - automatically, and at scale.

Turn product data into sales power

Trusted by ecom teams at Europe's leading companies

Feed optimisation that fuels growth

See how your product catalogue can work harder, convert faster, and deliver more profitable clicks by optimising your commerce feeds such as Meta Commerce Manager, Google PMAX & many more. Turn passive browsing into active buying with a catalogue built to maximise relevance, conversion, and margin.

Active feed intelligence

Turn your product feed into a growth engine. Dema’s Merchant Feed Optimiser fine-tunes titles, attributes, and images so your products get more impressions, better click-through rates, and lower CPCs - across Google Shopping, Meta, TikTok, and more.

Push product segments, CSV uploads, or API feeds with zero manual upkeep.

Suppress low-margin SKUs, boost high-value products, and test title formats to find winners.

Inject LTV, segment tags, or priority scores into your feeds for hyper-targeted campaigns.

Get title and attribute enhancements to improve CTR and relevance.

Optimise, prioritise, win clicks

From compliance to conversion, Dema’s optimiser keeps your feed aligned with your business goals - automatically.

Features

Benefit

Multi-method ingestion

Automated updates via segments / CSV / API - no manual rework

Data enrichment Inject LTV

Audience tags to make feed contextually intelligent

Rule flexibility

Logic/conditionals or A/B - tailor behavior exactly how you want it

Suppress/boost controls

Dynamically promote high margin/performers - suppress low performers

AI/ML assistance

Smart suggestions for titles / attributes / image optimization

Multi-channel export

Push feeds to Google / Meta / Bing

Diagnostics & simulation

Safe preview / audit and test before feed deployment

Always-on feed control

With Dema, feed optimisation happens continuously, product by product, collection by collection. Rules trigger instantly as performance changes, meaning your best products are always front-and-centre.

Real-time API updates ensure channels always see your latest feed.

Allocate impressions to products that drive profit, not just clicks.

Export to Google, Meta, Bing and more from one place.

Preview changes and forecast impact before you hit publish.

Stay ahead, stay relevant

Because the difference between a product feed and a winning product feed is constant optimisation.

Join the world's leading commerce companies

Experience the difference our platform can make for your business

FAQ