Measure the impact of every creative element. Turn insights into smarter, more effective campaigns.
Creative Intelligence
Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
Creative analytics that powers real performance
Dema’s Creative Analytics connects your ads directly to our MMM framework, showing exactly which creative elements, from format to copy to CTA - drive results, and how they impact your bottom line.
What We Analyse
Every creative is broken down into its measurable parts:
Creative performance isn’t just about the big picture - it’s about the details. With Dema Creative Analytics, every asset is broken down into its measurable parts, so you can see exactly what drives engagement and what needs improvement.
Creative format - Static, carousel, or video and how each performs.
Creative body - The main copy and messaging.
Creative CTA - The call-to-action text.
Creative headline - The first words people see.
Anticipate, prioritize, execute
These components are mapped against key business outcomes so you know exactly what works.
Creative Performance, Decoded
Real-time insights that show exactly which ads drive clicks, revenue, and lasting impact.
Dema helps you focus on what actually works doubling down on winning creatives while cutting the rest by tracking only the metrics that truly fuel growth. Move from scattered ad reporting to streamlined creative analytics, all in one source of truth directly connected to your measurement suite.
Clicks that Count: Spot the formats and copy driving the highest CTR.
Identify the creatives that generate the strongest, most profitable metrics.
Track engagement through likes, comments, and shares to gauge audience resonance.
Measure which ads successfully convert attention into sales & more.
Reveal each creative’s true business impact with MMM-powered lift analysis.
Turn Creative Performance Into Growth Strategy
Go beyond vanity metrics. Dema’s Creative Analytics ties every ad element together from format to copy to real business outcomes like profit, lift, and LTV.
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