Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
Dema vs Polar Analytics (2025 Comparison)
While Polar Analytics offers nice-looking dashboards, Dema.ai gives you the measurement accuracy and forecasting depth that serious ecommerce brands need. If you’ve outgrown vanity metrics and need decision-grade insights, Dema is your next move.
From numbers to next steps
Polar Analytics is great for quick data overviews. But when you’re spending seven figures on paid media or managing a multi-market retail operation, you need more than just visualised data. You need to understand causality, incrementality, and actual profit — not just performance snapshots.
Dema.ai uses hybrid MMM + MTA models to show what’s actually working — not just what’s being touched.
Model the impact of scaling channels up or down. Polar reports the past — Dema helps you shape the future.
Designed for performance leads, finance teams, and founders. See margin, payback, and customer-level impact in one place.
Operator-First Dashboards
Get precise, actionable recommendations in seconds that will transform the way you drive growth.
From real-time reporting to real-time strategy
Polar Analytics gives brands a clear, visual view of performance across channels. Dema takes the next step -transforming those signals into margin-aware, predictive insights that guide your next move.
Unified MMM, attribution, and incrementality in one platform
Profit, LTV, and channel performance in the same view
Scenario planning and budget simulation alongside live data
Designed for growth teams who need to decide, not just report
Elite insights, accessible efficiency
Where Polar helps you see what’s happening, Dema tells you why and what to do next.
Dema.ai vs Polar Analytics Features Comparison for 2025
Dema outperforms Polar Analytics with decision-grade analytics built for serious ecommerce brands. It adds AI-powered marketing mix modeling, incrementality testing, and a hybrid MMM + MTA attribution model — capabilities Polar does not provide.
Features | Dema | Polar Analytics |
|---|---|---|
Unified Measurement | MMM and MTA hybrid with profit and LTV modelling | No MMM or advanced attribution |
Incrementality Testing | Built-in lift experiments and modelled uplift | Not supported |
Predictive Forecasting | Budget simulation demand forecasting and scenario planning | Historical reporting only |
Profit-Based Insights | Margin-aware contribution-based analysis down to SKU level | Focus on revenue ROAS and blended metrics |
E-commerce Data Pipelines | Direct integrations with e-commerce platforms / Meta / offline sales | Shopify ecosystem and key marketing connectors |
Actionable Dashboards | Decision-ready views for growth and operations teams | Visual marketer-friendly reporting |
Automation & Alerts | Automated budget reallocation triggers and performance alerts | Manual review of reports |
Dema vs Polar Analytics
"Since we started using Dema, we can optimize our budgets for the most profitable growth in real time."
Sebastian Öhrn
Founder
Myrqvist
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