Omnichannel measurement that links every sale - online, offline, and everywhere in between.
Omnichannel Intelligence
Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
See the complete picture online and instore
Dema ingests sales and marketing data from everywhere you sell, e-commerce, marketplaces like Amazon, and ePOS systems (Sitoo, Shopify PoS ect) in your retail stores. By pulling this directly into our Marketing Mix Modelling (MMM) engine, we show you exactly how paid spend influences all sales channels, not just clicks.
Every sale, every channel, one model.
Dema ingests sales and marketing data from everywhere you sell e-commerce, marketplaces, and POS systems in your stores and feeds it into our MMM engine. This means you’ll see exactly how digital spend drives in-store transactions, marketplace orders, and online conversions in one unified view.
Connect ecommerce, POS, and marketplace sales in one platform.
Attribute in-store purchases to online ads and email campaigns.
Measure the true ROI of every channel, not just last-click.
One Truth for Every Transaction
From your flagship store to your Amazon listings, Dema unifies sales and marketing data into a single source of truth. See exactly how each campaign fuels revenue across every channel - so every decision is backed by the full story, not just part of it.
Features | Benefit |
|---|---|
Omnichannel MMM | Connects paid media and digital campaigns to real offline sales giving you a true picture of cross-channel impact. |
Unified Customer View | Connects offline and online customer data into a single profile allowing tracking of activity across all sales channels and providing a 360° understanding of customer behavior. |
Real-Time Analytics | Enables timely decision making by offering up-to-date insights into sales and inventory. |
Predictive Forecasting | Utilizes AI-driven models to anticipate future trends in sales profits and demand aiding in proactive planning. |
Inventory Optimization | Aligns stock levels with predicted demand reducing overstocking and stockouts. |
Integrations | Shopify PoS / Sitoo / Salesforce Retail Cloud / Lightspeed & many more. |
Customizable Dashboards | Allows users to tailor visualizations to their specific needs enhancing data interpretation and reporting. |
Direct connections for clean, actionable insights.
Data sync is clean, structured, and supports near real-time or scheduled updates, so you always have the context you need. Once ingested, this data flows into your attribution and MMM models, so you can plan spend with the full revenue picture in mind.
SKU & product details, timestamps, store location.
Customer IDs for CRM linking and attribution.
Payment method data for deeper cohort analysis.
Stay ahead, stay aligned
Dema plugs straight into your POS and marketplace platforms for clean, structured, ready-to-use data. Every SKU, sale, and customer is captured and fed into your attribution and MMM models giving you the clarity to plan, spend, and optimise with the entire revenue picture in focus.
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