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Connected to one AI Agent
What's on your mind today?
GPT 5.1
How can I hit 20% more profit while keeping profit ROAS above 4?
Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
One source of truth for smarter commerce
Integrate, align, and optimize your full commercial scope
One platform
Your entire commerce
Track, predict, and optimize everything from profit to product to marketing in one platform built for action.
Real-time profitability after all costs
Unified view across e-commerce, POS, and marketing
Predictive insights for sales, LTV, product, and profit
Segmentation for products and customers
Fast, flexible dashboards and reports
Full visibility over your data
Profit, performance, and precision. Live, connected, actionable.
+83%
+123%
+30%
Your entire business
Understood by AI
Connect your data, upload your goals, and start asking questions. Dema turns answers into dashboards, segments, and actions—automatically.
A platform for everything in commerce
Your business, united in one place.
Get a complete view of your products, returns, customers, marketing, and profitability, all inside a single, commerce-ready platform.
Agent with all features
Powering intelligence across your business
Marketing measurement you can trust
One source of truth across customer acquisition, revenue, and profit
Unified measurement
Measurement that adapts to your goals
Dema’s Marketing Mix Modeling is built for modern retail and e-commerce teams.
Optimize for:
Topline scale (revenue)
Bottom-line growth (contribution margin, profit)
Profitable customer acquisition (1st order profit + profit LTV)
All powered by the same causal system.
Finally, your teams can align on what’s actually driving growth.
Causal measurement
Confidence in decisions, backed by proof
Dema combines agile Marketing Mix Modeling with geo-based incrementality testing to measure true incremental impact across online and offline channels.
Campaign-level MMM grounded in causal inference
Geo-based tests using synthetic control groups
Real-world lift data to calibrate and steer MMM
One consistent framework across digital and retail channels
Grounded in real-world impact.
Finally, decisions are backed by proof and not assumptions or platform bias.
Operationalized insights
From trusted measurement to aligned action
Measurement in Dema doesn’t stop at insight.
It becomes a shared source of truth, operationalized by the Dema Agent.
Results connect directly into budgeting, forecasting, and planning
Signals inform bidding, feed segmentation, and channel mix
The Agent explains what changed, why it happened, and what to do next
One consistent truth across marketing, merchandising, and CRM
Activated by the Dema Agent
Finally, trusted insight turns into aligned action across every team.
"Dema's platform allowed us to turn data into action and maximize both revenue and profitability"
Robin Mostacero
CEO
Aim'n
"In our first year with Dema we grew contribution margin by more than 80%"
Sebastian Öhrn
Founder & CEO
Myrqvist
"Dema helps us re-allocate spend with more confidence than ever before."
Martin Hillgren
CCO
HSNG
Proof is in the profits
Segment, integrate, and unify every part of your business
“After starting using dema, we have grown our bottom line with 30%."
Johan Andersson
CFO, Ridestore
"It gives me everything I need on a daily basis to make the right decisions. It's amazing."
Sanna Westerberg
CMO, aim'n
"By using Dema, we can optimize for profitable growth in realtime."
Sebastian Öhrn
Founder, Myrqvist
"Our collaboration has been nothing short of a revolution. Dema’s solution is now the beating heart of our operation, and we‘ll keep evolving and growing together."
Elin Glommen
CEO, Ridestore
Join the world's leading commerce companies
Experience the difference our platform can make for your business
Frequently asked questions about Dema